{"id":3341,"date":"2021-07-05T09:30:32","date_gmt":"2021-07-05T07:30:32","guid":{"rendered":"https:\/\/en.markethub.cfolks.pl\/?p=3341"},"modified":"2024-10-28T21:52:47","modified_gmt":"2024-10-28T20:52:47","slug":"streetwear-market","status":"publish","type":"post","link":"https:\/\/markethub.pl\/en\/streetwear-market\/","title":{"rendered":"Global streetwear market"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l25vc11n-8db08ad1923ff351711e6507dcd02afa\">\n.avia-image-container.av-l25vc11n-8db08ad1923ff351711e6507dcd02afa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l25vc11n-8db08ad1923ff351711e6507dcd02afa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l25vc11n-8db08ad1923ff351711e6507dcd02afa av-styling- avia-align-center  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3899 avia-img-lazy-loading-not-3899 avia_image ' src=\"https:\/\/markethub.pl\/en\/wp-content\/uploads\/2022\/05\/30.png\" alt='' title='streetwear market'  height=\"330\" width=\"850\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/markethub.pl\/en\/wp-content\/uploads\/2022\/05\/30.png 850w, https:\/\/markethub.pl\/en\/wp-content\/uploads\/2022\/05\/30-300x116.png 300w, https:\/\/markethub.pl\/en\/wp-content\/uploads\/2022\/05\/30-768x298.png 768w, https:\/\/markethub.pl\/en\/wp-content\/uploads\/2022\/05\/30-705x274.png 705w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l25vbmxc-5411412d754837a187e0cf40aed8d572 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Streetwear market<\/h1>\n<p>Streetwear is becoming an increasingly large sector in the fashion industry in the world. This clothing style was initiated by the community of skateboarders, surfers, and hip-hop culture. The roots can be traced back to Los Angeles at the end of the last century.<\/p>\n<p>In this article, we present how does the streetwear market look like and what trends shape the market today.<\/p>\n<p><!--more--><\/p>\n<h2>Global streetwear market<\/h2>\n<p>According to PWC data, the global <strong>streetwear market was estimated at 185 billion dollars<\/strong> in 2019. According to some estimates, this accounts for about 10% of the entire worldwide clothing and footwear market.<\/p>\n<p>Euromonitor International&#8217;s data for 2020 shows that overall sportswear sales fell 6% to 77 billion USD due to the pandemic. According to LYST (an apparel search platform), demand for hoodies grew 33% from April to May. The number of searches for baseball caps increased by 49%, and sneakers were the most sought after product category during the pandemic, where searches increased by 267%.<\/p>\n<h2>Leaders of the streetwear market<\/h2>\n<p>Statista shows that in 2019 the <strong>VF Corporation Group<\/strong> (e.g. The North Face, Vans, Supreme) was among the largest players in terms of revenues &#8211; 11.7 billion dollars, and <strong>PVH<\/strong> (e.g. Tommy Hilfiger, Calvin Klein) &#8211; 9.9 billion dollars.<\/p>\n<p>The most popular streetwear brands are Supreme, Palace, Carhartt, Off-white and Nike, according to the RollingStones ranking.<\/p>\n<h2>Key acquisitions in the streetwear market<\/h2>\n<p>In 2020, there were several important acquisitions by some of the largest players in the streetwear market. It is worth mentioning a few of them:<\/p>\n<ul>\n<li>Moncler&#8217;s purchase of Stone Island for 1.4 billion USD,<\/li>\n<li>expansion of the VF Corporation group (The North Face, Vans, Timberland) with the Supreme brand for 2.1 billion USD,<\/li>\n<li>acquisition of Tiffany Co. by LVMH for 15.8 billion USD.<\/li>\n<\/ul>\n<h2>Trends and innovations in the streetwear clothing market<\/h2>\n<p>An important trend among clothing manufacturers is reducing greenhouse gas emissions by 30% and achieving climate neutrality. Innovations introduced to the market not only shape retail but also contribute to sustainable business.<\/p>\n<h3>Anti-smog filtering clothing<\/h3>\n<p>A visible trend on the clothing market is the use of innovative fibres and materials with unique properties &#8211; for example recycled, filtering, or anti-smog clothing.<\/p>\n<h3>Design in digital version<\/h3>\n<p>Forecasts indicate that making garments (during the design process) with chalk and ruler will become a thing of the past. As technology advances, it is expected that clothing construction will take place in a digital version.<\/p>\n<h3>Virtual collections<\/h3>\n<p>An innovation that can surprise many is the so-called virtual clothes that exist only in digital version, and it is enough to have a photo to &#8222;put on&#8221;. The first collection in such form has already had its premiere (in 2018, the Scandinavian brand Carlings launched a limited collection of digital jackets, coats, T-shirts, and pants). This is a solution for those who are active in social media and want to be featured in fashionable clothing.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6brz0k-d954eaac255f438ff48748f6e5f78438\">\n#top .hr.hr-invisible.av-6brz0k-d954eaac255f438ff48748f6e5f78438{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-6brz0k-d954eaac255f438ff48748f6e5f78438 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-thnt2l-93ca526846f8b92449aa9bb0ba95312f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Author: Dominika B\u0119dkowska<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4d1w2c-5495e4bf14e2efe86dd0b3af977840d5\">\n#top .hr.hr-invisible.av-4d1w2c-5495e4bf14e2efe86dd0b3af977840d5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-4d1w2c-5495e4bf14e2efe86dd0b3af977840d5 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-r5m9bh-856d6adaf24a76a2e87d684546a115bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>Sources:<\/em><\/p>\n<p>The Best Streetwear Brands to Shop Right Now, www.rollingstone.com.<\/p>\n<p>Largest apparel companies by revenue worldwide in 2019, www.statista.com.<\/p>\n<p>3 acquisitions from 2020 that will shape luxury and streetwear in 2021, www.usehero.com.<\/p>\n<p>Five ways fashion brands can win in a growing market, www.strategyand.pwc.com.<\/p>\n<p>Cyfrowa moda: Jak j\u0105 nosi\u0107? (Digital fashion: How to wear it?), www.vogue.pl.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4d1w2c-1-2476b0123fd87fbac42392c188c49e12\">\n#top .hr.hr-invisible.av-4d1w2c-1-2476b0123fd87fbac42392c188c49e12{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-4d1w2c-1-2476b0123fd87fbac42392c188c49e12 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-pr9uel-8fa35035719a6b4ff94387e94de6d876 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\"><em>This text is not a complete market analysis that we do for our clients.<\/em><br \/>\n<em>This publication contains only selected market information, which we can deepen and extend on an individual request.<\/em><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x3fx-744cb4e48369f8d0de8e55a3575994b7\">\n#top .hr.hr-invisible.av-2x3fx-744cb4e48369f8d0de8e55a3575994b7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2x3fx-744cb4e48369f8d0de8e55a3575994b7 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_post_metadata '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='av-post-metadata-container av-5fx6m5-4e939025cbc78ff28592661c94d426b3 av-metadata-container-align-left  avia-builder-el-9  el_after_av_hr  el_before_av_social_share  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-tags\">Tags: <\/span><span class=\"av-post-metadata-category-link\" ><a 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This clothing style was initiated by the community of skateboarders, surfers, and hip-hop culture. The roots can be traced back to Los Angeles at the end of the last century. In this article, we present how does the streetwear [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[85,89,78,88,76,37,75,77],"class_list":["post-3341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-review","tag-analysis","tag-apparel-market","tag-business-research","tag-clothing-market","tag-competitive-analysis","tag-desk-research","tag-market-analysis","tag-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Streetwear market - Market analysis - Markethub.pl<\/title>\n<meta name=\"description\" content=\"Global streetwear market estimated at 185 billion USD accounts for about 10% of global clothing and footwear market. 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