Na rynku odzieżowym w Europie największy przychód ze sprzedaży wygenerowały: Wielka Brytania, Niemcy, Włochy oraz Rosja. Analiza rynku odzieżowego wykazała, że na świecie w tym zakresie przoduje Azja. Natomiast Polska zajęła 11. miejsce w światowym eksporcie odzieży z udziałem w rynku na poziomie 2%.
Streetwear, czyli tzw. odzież uliczna, staje się coraz większym sektorem w branży modowej na świecie. Styl ten został zapoczątkowany przez środowisko deskorolkarzy, surferów oraz kulturę hip-hop. Korzeni doszukiwać można się w Los Angeles pod koniec ubiegłego wieku. Analiza rynku odzieży streetwear przedstawia jak obecnie wygląda rynek odzieży streetwear.
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