Made-to-order PDF report · Logistics, retail and consumer goods
Market Scan: Beauty services market in Poland
The report shows how much the beauty services market in Poland is worth, how it is structured and how it is forecast to grow. It also describes how customers choose services, how influencers affect them and what regulations mean for salons and clinics.
What the scan covers
Poland's beauty services market is growing as people pay more attention to health and appearance, helped by demographic change, online sales and social media. New technologies and rules on service quality and safety also matter more and more. The report brings together data on the market's size, its companies and its customers.
Who will find it useful
Beauty salons and clinics
Check the market value, forecasts and customer behaviour before you plan new services and prices.
Manufacturers and suppliers
See which service categories are growing and adjust your offer to them.
Investors and market analysts
Assess the market's prospects and the risks linked to regulations and the economy.
Marketing agencies
Find out how influencers and social media affect customer choices, so you can plan better campaigns for beauty brands.
Sources and methodology
The report draws on official statistics, industry publications and company information, which our analysts collected, checked and wrote up. The full methodology and list of sources are included in the report.