Market and competitor research on Poland
MarketHub researches the Polish market for foreign companies. We work from Polish-language sources (official registers, statistics, trade press and interviews in Polish) and deliver the results in English. Projects range from a 48–72-hour company check to a 4–8-week market entry strategy. We send a quote within 72 hours. Every report includes comments from industry, scientific and business experts.
Since 2006 · more than 800 projects for more than 200 companies · more than 5,000 data sources
We show client names and logos only with their direct consent. Most of our projects are covered by a confidentiality clause.
Expert commentary in every report
All our paid research includes comments from industry, scientific and business experts: market and competitor analyses, entry strategies, company checks, distributor shortlists, monitoring, partner reports and ready-made Market Scans. The report combines the data with the judgement of people who know the Polish market from the inside.
Which research do you need for your decision?
Start from the decision in front of you. For each one we suggest a service and its typical timeline.
Is the Polish market worth it?
You need market size, a forecast, customer segments, prices and competitors before you invest or launch a product. Typical time: 10–15 working days.
See market analysisHow do we beat competitors in Poland?
You want to know how 5–10 competitors sell, at what prices, with what financials and where they are weak. Typical time: 15–20 working days.
See competitor analysisShould we enter Poland, and how?
You need a go/no-go decision, the recommended way in and an entry cost model, with workshops for your management. Typical time: 4–8 weeks.
See entry strategyWho could distribute our product?
You need 15–25 potential distributors, checked in Polish registers and called in Polish to confirm interest. Typical time: about two weeks.
See distributor shortlistCan we trust this Polish company?
Before you sign, pay or ship, we check registers, financial statements, owners, VAT status, insolvency records and Polish media. Typical time: 48–72 hours.
See Company CheckWhat are competitors doing this month?
A monthly brief in English on up to five competitors in Poland, with alerts on important changes. It starts with a 3-month pilot.
See monitoringA report for our own clients
A chamber of commerce, association or adviser wants to publish a report on Poland under its own brand. Typical time: 4–8 weeks.
See partner reportsA first look on a small budget
If your market is in our catalogue, a ready-made report on market size, main players and trends arrives in 3 working days.
See Market ScanWhy research Poland from Polish sources?
Most of the data that matters for a decision about Poland exists only in Polish. A regional report or an English-language search shows a fraction of it.
Financial statements of Polish companies are filed in the court register in Polish and in PLN. Detailed data from Statistics Poland (GUS) by region and industry is published mainly in Polish. Trade press, industry associations and public tenders describe the market in Polish. Distributors and buyers answer the phone more readily when a Polish analyst calls them.
Our analysts read these sources, check the figures in interviews and translate the result into a report in English. You get the depth of local research without hiring a Polish team.
Polish sources, read by Polish analysts, reported in English.
Since 2006 we have completed more than 800 projects for more than 200 companies.
Which Polish data sources do we use?
Most projects start from Polish public registers and statistics. Below are some examples. We also use other databases, including closed, paid specialist databases.
Statistics Poland (GUS) databases
Court register (KRS) and eKRS
CEIDG
Beneficial owners register (CRBR)
VAT white list
Register of debtors (KRZ)
Eurostat
Public tenders (BZP and TED)
Trade press and industry associations
Interviews in Polish
Closed, paid specialist databases
When public data is not enough, we use databases with paid or restricted access: financial, industry and trade. They put figures into the report that you will not find through a search engine or in public statistics.
How do our services compare?
Each service answers a different question. The exact scope, timeline and price of your project are in the quote.
| Company Check | Distributor shortlist | In-depth market analysis | Competitor analysis | Market entry strategy | Competitor monitoring | |
|---|---|---|---|---|---|---|
| Question | Can we trust this company? | Who could sell our product? | Is the market worth it? | How do we beat competitors? | Should we enter, and how? | What changed this month? |
| Main sources | KRS, eKRS, CRBR, VAT white list, KRZ, sanctions lists, media | Registers, trade fairs, associations, calls in Polish | GUS, Eurostat, registers, trade data, interviews | eKRS filings, offers and prices, Google and AI, interviews | Statistics, regulation, costs, interviews, workshops | Competitor websites, registers, tenders, job ads, press |
| What you get in English | Short report with red flags | Scored shortlist with contacts | Report, executive summary, XLSX data, presentation | Competitor profiles and recommendations | Go or no-go, entry mode, cost model, two workshops | Monthly brief, alerts, quarterly report |
| Typical time | 48–72 hours | About two weeks | 10–15 working days | 15–20 working days | 4–8 weeks | Subscription, 3-month pilot |
| Typical next step | Distributor shortlist or contract | Talks with selected distributors | Entry strategy or monitoring | Competitor monitoring | Entry and monitoring | Competitor analysis after a big change |
Research modules
Any of our main services can be extended with a research module. The cost of the module is in the project quote.
Surveys: CAWI and CATI
The voice of customers: brand awareness, willingness to pay, needs. We run CATI phone interviews ourselves and large CAWI online surveys with a partner panel.
See surveysFocus groups (FGI)
A moderated discussion with 5–8 customers: why they buy or do not buy and how they react to a concept.
See focus groupsExpert interviews (IDI)
Calls in Polish with distributors, buyers and specialists: margins, terms of trade and competitor moves.
See expert interviewsDemand model in Excel
A forecast with transparent assumptions in three scenarios. Change an assumption and see the result at once.
See the demand modelStrategy workshop with the board
Five hours or a full day with an advisor: before the analysis we agree what to research, after the report we build an action plan.
See the workshopNot sure which module?
Describe your decision in the enquiry. We will suggest the modules worth adding and show their cost in the quote.
Get a quote in 72 hoursHow do foreign companies work with MarketHub?
Many clients start small and add services as their Poland plans grow. A typical path looks like this:
- Step 1 · Company Check
You check a Polish company that approached you or that you want to work with.
From you: company name or tax number
- Step 2 · Distributor shortlist
You look for more partners and get a scored list of distributors who confirmed interest.
From you: product description and partner criteria
- Step 3 · In-depth market analysis
You size the market, its segments, prices and competitors before you commit a budget.
From you: the decision the analysis should support
- Step 4 · Market entry strategy
You decide whether and how to enter, with a cost model and workshops for your management.
From you: two workshop dates
- Step 5 · Competitor monitoring
After entry, you get a monthly brief on what competitors in Poland are doing.
From you: the list of competitors to follow
You can start at any step. If your decision needs a different combination, we cover it in one quote.
Poland at a glance
Basic figures from official statistics. In every project we use the latest data for your industry and region.
Working with us from abroad
You do not need a Polish office or Polish-speaking staff to work with us.
English throughout
Reports, summaries, calls and e-mails are in English. Polish sources are quoted with an English explanation.
Same or nearby time zone
We work on Central European Time, which overlaps with business hours across Europe and part of the day in other regions.
NDA before the brief
If you need one, we sign a confidentiality agreement before you share any details. Interviewees never learn who the research is for.
Online by default
Kick-off, interim calls and the presentation of results take place online. An in-person meeting can be arranged.
One contact person
Each project is led by one of the partners, who stays your contact from the quote to the presentation.
Invoicing
Payment terms, including the advance payment, are set out in the project quote. EU companies receive a reverse-charge VAT invoice. Tell us your preferred currency in the enquiry and we will confirm it in the quote.
For advisers, chambers of commerce and consultancies
Your client needs data on the Polish market and you do not have analysts who read Polish? We prepare research that you deliver under your own brand.
Want to publish an industry report on Poland under your own brand? See partner reports.
Smaller budget?
We adjust the project scope to your budget. If basic market data is enough, see the ready-made reports in Market Scan by MarketHub.
Market Scan by MarketHub is a catalogue of ready-made PDF reports on Polish markets: market size, main players, trends and data sources, delivered in 3 working days. It is a good first step before an in-depth analysis.
See Market ScanHow it worked for other companies
Selected projects. More in our case studies.
Steel structures producer
A demand forecast for steel structures in Poland to 2035: energy, bridges, rail and industrial construction in three scenarios.
Read the case study
Software house from Kraków
We compared seven suppliers of corporate car-sharing apps: their features and prices for a fleet of 78 cars.
Read the case study
Three footwear manufacturers
Each company received its own report on the Turkish market: competitors, regulations and the recommended entry mode. The same method works for Poland.
Read the case studyWho runs your project
Our analysts prepare the research. You have one contact person throughout the project.
Patrycja Hrabiec-Hojda
Founded Infobrokerska in 2006, one of the first information brokerage firms in Poland, which grew into MarketHub. Has led analytical projects for 20 years and runs training in open-source intelligence (OSINT). Co-authored the professional standards for information brokers for the Polish Ministry of Labour.
Dr Łukasz Brzeziński
PhD in economics. Prepares advanced market reports and analyses. Assesses market potential, writes business plans and values technologies, patents and know-how.
Katarzyna Kucia
Prepares market analyses and reports, develops analytical materials and carries out desk research, including in scientific sources. Writes MarketHub market reviews and articles for the Rynek Informacji portal.
Questions about market research in Poland
Choosing a service
Which service should I start with?
Start from your decision. To check one Polish company, order a Company Check. To find partners, a distributor shortlist. To size the market before you invest, an in-depth market analysis. If you are not sure, describe the decision in your enquiry and we will suggest the scope in the quote.
What is the expert commentary in your reports?
Opinions from industry, scientific and business experts we choose for the topic of the project. The expert explains what is behind the figures, checks the estimates and conclusions, and says what they may mean for your decision. The commentary is part of every paid MarketHub report.
What is the difference between market research and competitor analysis?
Market research shows the whole market: its size, demand, customer segments, prices and a forecast. Competitor analysis focuses on 5–10 selected companies: their offer, prices, financials, marketing and weak points. If the decision concerns an investment or entry, choose market research. If it concerns a response to competitors, choose competitor analysis.
Can we combine several services?
Yes. Clients often combine a market analysis with a competitor analysis, or start competitor monitoring after a market entry strategy. One quote covers the whole project.
Do you work for advisers and chambers of commerce?
Yes. We prepare research that advisers deliver to their clients under their own brand, and reports that chambers and associations publish for their members. See for advisers and partner reports.
Data and method
Why do you use Polish-language sources?
Most of the data that matters exists only in Polish: financial statements in the court register, detailed GUS statistics, trade press, tenders and conversations with Polish distributors and buyers. We read them and deliver the result in English.
Do you call Polish companies?
Yes. Our analysts interview distributors, buyers and industry experts in Polish. We do not tell interviewees who the research is for.
How current is the data?
We use the latest available data at the time of the project and give the source and date of every figure. Company financial statements in Poland are usually filed once a year, so we add recent news, tenders and interviews where needed.
Time and price
How quickly do I get a quote?
Within 72 hours of your enquiry we send the scope, price and timeline of the project. No call or meeting needed.
How long does a project take?
A Company Check takes 48–72 hours, a distributor shortlist about two weeks, an in-depth market analysis 10–15 working days, a competitor analysis 15–20 working days and a market entry strategy usually 4–8 weeks. Competitor monitoring is a subscription that starts with a 3-month pilot.
What does the price depend on?
The number of markets, how deep we go into competitors, and whether expert interviews are needed. The deadline and the number of interviews matter too.
Do you have an option for a smaller budget?
Yes. We adjust the scope to your budget. If basic data is enough, a ready-made report from Market Scan arrives in 3 working days.
Working from abroad
Do you deliver in English?
Yes. Reports, summaries, presentations and all communication are in English. Polish sources are quoted with an English explanation.
Can you work in German?
Tell us in your enquiry if you need German. We confirm the languages of the project in the quote.
Do you sign an NDA in English?
Yes. If you need one, we sign a confidentiality agreement before the project starts.
Can you invoice in EUR?
Tell us your preferred currency in the enquiry. We confirm the currency and invoicing terms in the quote. Yes, the quote shows net amounts. Business clients from the EU with a valid VAT number are invoiced under the reverse charge.
Can we meet in person?
Most projects run online, from the kick-off to the presentation of results. If you prefer to meet, we can arrange it.
Get a quote in 72 hours
The quote is free and non-binding. We send the scope, timeline and price within 72 hours.
Request a quote: MarketHub services
We send the scope, timeline and price within 72 hours of your enquiry.
Related: About MarketHub · Case studies · Market reviews · For advisers