Market research knowledge
Guides, methodologies and articles from our day-to-day work. We write about how much market research costs, how to do it yourself and where to look for data on competitors.
A catalogue of over 80 market overviews
Market size, the largest players and trends in 10 industries. No registration needed. You may quote the data with attribution.
Guides and blog
How much does market research cost in Poland?
What drives the price, typical timelines and what to include in your enquiry.
PEST analysis: what it is and how to do it
Four areas of a company's environment, with an example from the steel market.
A pitch deck investors will read to the end
How to size the market and present the competition on your slides.
How to check a competitor in the National Court Register in an hour
Four things worth finding in a financial statement.
Series: competitor monitoring
Four articles on how to run competitor monitoring that supports decisions instead of ending with data collection.
Part I: how to define your competitors
Part II: monitoring that supports decisions
Part III: AI in competitor monitoring
Part IV: seeing change before the market does
Frequently asked questions
Are the market overviews free?
Yes. The market overview catalogue is free and requires no registration.
How does a market overview differ from Market Scan by MarketHub?
An overview is a short, free article about a market. Market Scan by MarketHub is a paid PDF report: market size, the largest players, trends, commentary from industry experts and a list of sources.
Where should I start if I am commissioning market research for the first time?
With the guide to market research costs and the overview of methodologies. There we explain what determines the scope, how long projects take and what to include in your enquiry.
Methodologies we use
In every project we combine several methods and choose them to fit the decision you need to make.
Market Scan by MarketHub
Ready-made market reports in PDF: market size, the largest players, trends and a list of sources. You receive them by email within 3 business days of payment.