Competitor Monitoring Poland
Competitor monitoring is a subscription in which we track selected competitors in Poland every month: offers, prices, company changes, search, social media, customer reviews and AI answers in Polish. There are three packages. Each includes a monthly brief in English. PRO adds recommendations and consultations, and PREMIUM adds alerts and a quarterly strategic report. We start with a three-month pilot. Every report includes comments from industry, scientific and business experts.
Since 2006 · more than 800 projects for more than 200 companies · more than 5,000 data sources
We show client names and logos only with their direct consent. Most of our projects are covered by a confidentiality clause.
Expert commentary in every report
Our monitoring reports always include comments from industry, scientific and business experts. They tell you which competitor moves in Poland matter for your business and which you can ignore.
When is it worth monitoring competitors in Poland?
Monitoring pays off where competitors change things often and a late reaction costs you customers or margin.
Head office asks what local competitors are doing
You run the Polish business and report to head office. The brief gives you an English summary you can forward as is.
Prices change every few weeks
You hear about a price change from us, not from a customer asking for a discount.
A new player enters the Polish market
We follow its offer, hiring, campaigns and first customers before it starts taking your orders.
You keep losing tenders
We check who wins public tenders in Poland, at what price and with what offer, so you prepare the next one with that knowledge.
Annual price talks with customers
Before you negotiate next year’s prices, you know what your competitors offer and at what price.
You are not in Poland yet
You want to watch the market for a few months before deciding to enter. See pre-entry monitoring below.
What does competitor monitoring in Poland include?
This is the typical scope. At the start we choose, together with you, the signals that matter in your industry. Polish names of the sources are in brackets.
| Signal | Source | How often we check | Example alert |
|---|---|---|---|
| Prices and offers | Competitors’ websites, online shops, price lists, public offers | Weekly | A competitor cut prices in one product line |
| Company changes | National Court Register (KRS) | Ongoing | New management board member or new shareholder |
| Financial results | Financial statements filed with the KRS | Once a year, after filing | A competitor’s revenue grew while its margin fell |
| Tenders | Polish and EU public procurement platforms | Ongoing | A competitor won a tender in your region |
| Hiring | Polish job boards and career pages | Weekly | A competitor is hiring several sales reps in a new region |
| Websites and landing pages | New subpages, landing pages and sales forms | Weekly | A competitor launched a page for a new service with an enquiry form |
| Google search | Rankings for agreed Polish keywords, link profile | Monthly | A competitor overtook you on a Polish search term that matters to you |
| Campaigns and social media | Company profiles, public ad libraries, posting frequency and engagement | Monthly | A new campaign aimed at your customers |
| Reviews and PR | Customer reviews on Google and Polish review sites, press releases | Monthly | Complaints about a competitor’s delivery times are rising |
| AI answers in Polish | AI assistants’ answers to questions your customers ask in Polish | Monthly | An AI assistant recommends a competitor and does not mention you |
| Media and industry | Polish trade and general media, press releases | Ongoing | A competitor announced a new investment |
Monitoring packages
There are three packages. We always tailor the scope and can combine modules from different packages. You get the price in the quote within 72 hours.
Basic monitoring
For companies that want to know what their competitors are doing.
Strategic monitoring
For companies actively growing their sales.
Everything in STANDARD, plus:
Competitive intelligence
Comprehensive competitive intelligence for companies.
Quarterly strategic report
The report is prepared by a strategic advisor. It sets out opportunities, threats and directions for growth: market trends, customer behaviour, new competitor moves and new business opportunities. Recommendations may cover:
What does the monthly brief look like?
The brief takes about 15 minutes to read. It has a fixed layout, so months are easy to compare. It is written in English.
Main points this month
Three to five changes that matter for your business, two sentences each.
Changes at competitors
A short update on each competitor: offer, prices, company, marketing, search and AI visibility.
What it means
Our reading of the changes: what they mean for your sales and your offer in Poland.
What to do
Recommendations for the coming month and things to watch, in the PRO and PREMIUM packages. In STANDARD the brief ends with a summary of changes.
Example alerts
We send an alert straight away when a change is too important to wait for the brief. Alerts are part of the PREMIUM package. The examples show the format and do not refer to real companies.
Price list change
Competitor A cut prices in one of three product lines. What it may mean and which of your customers it affects.
New CEO
The KRS shows a new CEO at competitor B. Where they come from and what they did at their previous company.
Tender won
Competitor C won a tender in your region. The value, the scope and who else bid.
Hiring wave
Competitor D is hiring several sales reps in a new region. What it says about its plans.
Polish sources, read by Polish analysts.
We read Polish registers, tender platforms, job boards, trade media and customer reviews in Polish, and you get the conclusions in English.
Pre-entry monitoring
For companies that are not yet in Poland and want to watch the market before they decide.
Before entering Poland you can watch the market for three to six months. We follow the leading players you name or the ones we propose: their prices and offers, distributors and sales channels, tenders, hiring and marketing. By the time you decide, you know how the market moves, not just how it looked on one day.
How the monitoring works
First we choose the package and the competitors together and agree what matters to you: prices, new products, campaigns or management changes. Then we set up monitoring of their websites, offers, register filings, reviews and social media profiles. They can be companies in Poland or abroad.
Every month you get a short brief: what changed at your competitors, what it means for you and what we suggest doing about it. In the PREMIUM package we also send an alert straight away when something important happens, such as a competitor changing its price list or its CEO, and once a quarter we prepare a strategic report that pulls together three months of changes and sets out what we recommend.
How to work with the brief
Monitoring works when someone in the company reads the brief and decides what to do with it.
15 minutes a month
That is how long it takes to read the brief. The most important changes are on the first page.
A call once a month
Optionally we go through the brief in a short call and answer questions.
Who gets the brief
Usually the country manager, sales and marketing, and the strategy team at head office. It is written so it can be forwarded without comment.
Compared with SaaS tools
Monitoring tools collect data. Our monitoring ends with conclusions and recommendations.
| MarketHub monitoring | SaaS tool | Own analyst | |
|---|---|---|---|
| Scope | Prices, offers, registers, tenders, hiring, search, social media, reviews, AI, media | Usually one area, e.g. web mentions or SEO | Depends on the analyst’s time and experience |
| Polish-language sources | Read by Polish analysts, summarised in English | Depends on the tool’s coverage of Polish sources | Only if the analyst speaks Polish |
| Interpretation | A brief with conclusions and recommendations | Data and charts; conclusions are up to you | Yes, if the analyst knows the market |
| Your time | About 15 minutes of reading a month | Set-up and regular data analysis | Recruitment, onboarding and management |
| Registers and tenders | Yes | Usually not | Yes, if the analyst uses them |
| Start | Three-month pilot | Straight after buying a licence | After recruitment |
What this does not cover
Sometimes you need less, or something else. We will tell you when we send the quote.
Full media monitoring
We report important media news about your competitors. If you need every press mention and clipping, a media monitoring service is a better fit.
Press digest or media monitoringLarge-scale social listening
We follow competitors’ profiles and campaigns. Tracking thousands of mentions across social media is a job for a social listening tool.
Only one competitor
Free alerts, such as Google Alerts, and an occasional look at its website may be enough.
A one-off picture
If you need to understand competitors once, before a decision, a competitor analysis is enough. It can also be the baseline for monitoring.
Competitor analysisCase studies
Ayming Polska: ESG advisory
We compared ESG reporting consultancies and software vendors: services, marketing and prices. We learned the prices by asking competitors for quotes.
See case studies
Software house from Kraków: corporate car sharing
A comparison of seven suppliers of corporate car sharing apps: features, and subscription and hardware prices calculated for a fleet of 78 cars.
Read the case studyA one-off competitor analysis is often the baseline for monitoring. You will find more projects in our case studies.
Who runs your monitoring
Our analysts prepare the research. You have one contact person throughout the project.
Patrycja Hrabiec-Hojda
Founded Infobrokerska in 2006, one of the first information brokerage firms in Poland, which grew into MarketHub. Has led analytical projects for 20 years and runs training in open-source intelligence (OSINT). Co-authored the professional standards for information brokers for the Polish Ministry of Labour.
Dr Łukasz Brzeziński
PhD in economics. Prepares advanced market reports and analyses. Assesses market potential, writes business plans and values technologies, patents and know-how.
Katarzyna Kucia
Prepares market analyses and reports, develops analytical materials and carries out desk research, including in scientific sources. Writes MarketHub market reviews and articles for the Rynek Informacji portal.
What you get
In every report: comments from industry, scientific and business experts.
How we work together
We start with a three-month pilot. It lets you check whether monitoring is useful before you sign a 12-month contract.
- Before the start · free of chargeStep 1 · first call
We get to know your company, choose the package and scope, and send a quote within 72 hours
From you: a short description of your company and market
- Step 2 · start
We sign a pilot agreement
- Pilot: 3 months, then a 12-month contractStep 3 · month 1
We choose competitors and signals, set up the sources and describe the baseline
From you: a list of competitors or approval of our proposal
- Step 4 · month 2
The first full monthly brief in the scope of your package
From you: comments on the brief if something is missing
- Step 5 · month 3
Another brief, a pilot summary and a call about continuing
From you: decision on the 12-month contract
Too much? Not enough?
Are you a consultancy, law firm or agency that wants to pass analyses on to clients under its own brand? See our offer for advisers.
Questions about competitor monitoring in Poland
About the service
What is competitor monitoring?
Every month we check up to five competitors in Poland: offers, prices, company changes, tenders, hiring, search, social media, customer reviews and AI visibility in Polish. You get a monthly brief in English and, depending on the package, recommendations, alerts on important changes and a quarterly report.
How do the STANDARD, PRO and PREMIUM packages differ?
STANDARD covers up to five competitors: SEO, websites, social media and a monthly report with a summary of changes. PRO adds analysis of communication, campaigns and new products, benchmarking, recommendations and an online consultation. PREMIUM is full competitive intelligence: market, trend and customer review monitoring, alerts, quarterly strategic reports and consultation meetings. We can also combine modules.
What is the expert commentary in your reports?
Opinions from industry, scientific and business experts we choose for the topic of the project. The expert explains what is behind the figures, checks the estimates and conclusions, and says what they may mean for your decision. The commentary is part of every paid MarketHub report.
How many competitors can we track?
The STANDARD package covers up to five competitors. In PRO and PREMIUM we agree the number in the quote.
How often do we get updates?
A brief once a month in every package. The quarterly strategic report is part of PREMIUM and can be added to STANDARD or PRO. In PREMIUM we also send alerts whenever something important happens.
What is an alert?
A short message about an important change, such as a new price list, a new CEO or a tender won. We send it straight away, without waiting for the brief. What counts as important is agreed with you at the start. Alerts are part of the PREMIUM package.
Do you monitor competitors outside Poland?
Yes. We follow competitors in Poland and abroad.
Is the brief in English?
Yes. All reports and alerts are in English, so you can forward them to head office without translation. Polish sources are summarised in English.
Contract
Can we start without a 12-month contract?
Yes, with a 3-month pilot. After it you decide whether to continue.
What does the pilot include?
Three months in the scope of your package: set-up and the baseline, then monthly briefs. After the pilot you decide whether to continue.
Can we change competitors during the contract?
Yes. The rules for changes are set out in the contract.
Can we monitor before entering Poland?
Yes. Pre-entry monitoring follows the leading players in your segment for a few months before you decide. It works the same way as regular monitoring.
How does payment work?
Monthly subscription on a 12-month contract, starting with a 3-month pilot. The details are set out in the contract.
Method
Is it legal?
Yes. We use only publicly available sources: company websites, registers, tender platforms, job ads, media and public ad libraries. More in the article Using OSINT in business.
How is it different from Brand24 or Semrush?
Such tools collect data from one area, such as web mentions or Google rankings. We combine data from many sources, including Polish registers and tenders, and write what it means for your company.
Who prepares the brief?
MarketHub analysts who read Polish sources. The team you will work with is introduced earlier on this page.
Order a competitor monitoring pilot
Request a quote: Competitor monitoring (3-month pilot)
We send the scope, timeline and price within 72 hours of your enquiry.
Related: Competitor monitoring, part I · part II · part III · part IV · Competitor monitoring in sales practice · Competitor analysis as the baseline