Competitive Intelligence Poland
Our competitor analysis profiles 5–10 companies active in Poland: their financials from the Polish court register, products and prices, sales channels, marketing, search and AI visibility, and weak points. It ends with recommendations on how to respond. It takes 15–20 working days and uses only lawful sources. Every report includes comments from industry, scientific and business experts.
Since 2006 · more than 800 projects for more than 200 companies · more than 5,000 data sources
We show client names and logos only with their direct consent. Most of our projects are covered by a confidentiality clause.
Expert commentary in every report
Every competitor analysis includes comments from industry, scientific and business experts. They assess your competitors’ strengths and weaknesses and say what the findings mean for your position in Poland.
When do foreign companies order a competitor analysis in Poland?
It usually starts with a move by a local competitor, less often with planning, although that is when the analysis gives you the most time to react.
Polish producers win on price
Polish manufacturers undercut you in your home market or in Poland. We check their costs, margins and capacity, and whether the price level can last.
Your Polish subsidiary is losing share
We compare it with local players: financials, offer, prices and channels, in a report you can show to head office.
A new player has entered the market
We find out who it is, who owns it, what it offers, which channels it sells through and which customers it targets.
Before entering Poland
You want to know who you will compete with, how strong they are and where there is a gap before you commit budget.
Acquisition or investment
You need to assess the competitors of a target company: their scale, growth and financial health, from Polish registers.
New product launch in CEE
Before you set prices and positioning, we compare competitors’ offers and price lists item by item.
What does a competitor analysis in Poland include?
For each competitor on the list we check 10 areas. For each area we use standard sources (Polish names in brackets) and from each we draw a conclusion for your company.
| Area | Source | What it means for you |
|---|---|---|
| 1. Financials | Financial statements in the court register (KRS) | Whether the competitor is growing, how much it earns and whether it can afford a price war |
| 2. Owners and links | KRS, Central Register of Beneficial Owners (CRBR) | Who is behind the company, what it is linked to and whether it belongs to a group |
| 3. Offer and prices | Websites, price lists, catalogues, requests for quotation | Where you are more or less expensive and what customers pay more for |
| 4. Channels and distributors | Websites, partner lists, interviews with distributors | How the competitor reaches customers and where there is a gap |
| 5. Customers and references | References, case studies, public tenders (BZP, TED), trade media | Who it sells to and which customers you could win |
| 6. Marketing and communication | Websites, social media, trade fairs, trade press | How it positions itself and which arguments it uses |
| 7. SEO and ads | SEO tools, ad libraries | Which Google searches it wins customers through |
| 8. AI visibility | Answers from ChatGPT, Gemini and other AI assistants | Whether AI assistants recommend it rather than you |
| 9. Hiring and headcount | Job ads, professional profiles | Which skills it is building and where it plans to go |
| 10. Investments, grants, tenders and patents | Grant databases, BZP and TED, Polish Patent Office (UPRP) | What it is preparing for the coming years |
What you may be missing without local knowledge of Poland
Polish registers are open to anyone. Reading them correctly and filling the gaps they leave takes local know-how. These are the gaps we fill most often for foreign clients.
MarketHub has researched Polish companies since 2006. Our analysts read the sources in Polish, talk to the market in Polish and give you the result in English, ready for head office.
Which competitors you can see
How much a Polish company has to disclose depends on its legal form. Some competitors publish full accounts every year, others publish none. We know where to look for each one and how to estimate the rest.
Documents in Polish
Financial statements are filed in Polish, in PLN and often in an electronic format that has to be converted before you can read it. We work with the originals, so nothing gets lost in translation.
Figures you can compare
Polish rules allow different income statement layouts and shortened statements for smaller firms. We convert them into the same ratios, so you compare competitors on equal terms.
Who stands behind a company
Owners, group links and beneficial owners sit in different registers. We connect them, so you can see when a small local player belongs to a larger group.
What no register shows
Prices, margins, customers and plans are not in any register. We get them from offers, tenders and interviews with Polish distributors and buyers.
How fresh the data is
Figures for the last financial year usually appear in the register around mid-year, and some companies file late. We tell you how current each figure is and mark every estimate.
Without this background it is easy to compare the wrong numbers or miss a competitor altogether. If you would rather have a team that works with Polish sources every day, request a quote.
Sample competitor profile
This is what one company profile looks like in the report. Every profile has the same sections, so competitors are easy to compare.
Company card
Registration data, owners, links, headcount and locations.
Financials
Revenue, result, margin and debt over recent years, compared with your company.
Offer and prices
Products, variants, price levels and trade terms.
Sales and marketing
Channels, distributors, communication, SEO and AI visibility.
Strengths and weaknesses
Where it is dangerous and where you can overtake it.
Conclusions for you
What to do in response and which moves to watch for.
Download a sample competitor analysis report
This shortened report shows what our analysis looks like: a competitor profile, a comparison of offer, pricing and marketing, and a 10-area matrix. Company names and all figures are fictitious, while the layout and level of detail are the same as in the reports we prepare for clients.
- PDF: shortened competitor analysis report
Enter your work e-mail and company. We will send the link to the report straight away.
How we research your competitors
It usually starts with a move by a local competitor: a price cut, a new product or a customer you lost. In the first meeting we agree which companies to cover, typically 5 to 10, and what your board needs to know about them. They can be Polish firms or companies from the EU, the UK or the USA that sell in Poland. The report then sticks to that list.
We read competitors' financial statements from KRS, the Polish company register: revenue, margins, debt and how they have changed over recent years. Offers and prices are compared line by line. We also look at how each company reaches customers: the channels it sells through, its marketing, how it ranks in Google and what AI assistants say about it. If you want to see their customer service from the inside, our analyst can contact a competitor as an ordinary customer (mystery shopping).
We use only open sources and public registers, and we never tell anyone who we work for. You receive a report with company profiles, their strengths and weaknesses and recommended counter-moves, and we go through the findings with you on a follow-up call. Projects take 15 to 20 days, and we send the scope and price within 72 hours.
What you get
Every report is different because we set the scope around your decision. The items below are examples.
In the report:
In what form:
Every report ends with a presentation of the results and recommendations for your board.
Questions are answered by the analysts who collected the data. Industry experts’ comments come in the same report.
How long does it take?
A competitor analysis of 5–10 companies usually takes 15–20 working days from when you accept the quote. Timings are indicative. You get the exact schedule in the quote.
- Before you start · freeStep 1 · day 0
We agree the list of competitors and your questions
From you: the companies you see as competitors and what you want to know about them
- Step 2 · within 72 h
You get the scope, price and deadline
From you: approval of the competitor list
- From quote approval: 15–20 working daysStep 3 · days 1–10
We collect data from registers, offers and the market
From you: optionally your price lists and sales data for comparison
- Step 4 · days 10–16
Comparative analysis and matrix
From you: a short call on preliminary results, if you wish
- Step 5 · days 16–20
Report in English and an online presentation of the results
From you: presentation date and list of participants
A longer list, competitors outside Poland, a mystery client module or companies that do not publish financial statements extend the project. If it is urgent, say so in your enquiry and we will narrow the scope to what matters most.
Company Check or competitor analysis?
Sometimes checking one company is enough. This is how to choose:
Polish Company Check
You need to verify one Polish company before you sign a contract, appoint a distributor or pay an advance: registration, owners, financials and red flags.
See Polish Company CheckCompetitor analysis
You need to compare 5–10 companies with each other and with you: financials, offer, prices, channels and marketing, with recommendations on how to respond.
Request a quoteOne-off analysis or monitoring?
An analysis gives you a full picture of competitors at one point in time. Monitoring shows what changes. Many companies start with an analysis as a baseline and then move to monitoring.
| Competitor analysis | Competitor monitoring | |
|---|---|---|
| Form | One-off report | Ongoing service: monthly brief, alerts, quarterly report |
| When | Before a decision or after a competitor’s move | When the market changes fast and you want to react as it happens |
| Depth | Full profiles of 5–10 companies in 10 areas | Changes in prices, offer, people, investments and communication |
| Timing | 15–20 working days | First brief after set-up, then every month |
Compared with the alternatives
There are several ways to research competitors in Poland. Each has its place:
| Credit report provider | Own team with translation | Generic CI agency | MarketHub | |
|---|---|---|---|---|
| Financials from KRS | Yes, standard ratios | Yes, if someone can read Polish statements | Depends on the agency | Yes, converted into comparable ratios |
| Offer, prices and channels | No | Hard without Polish and local contacts | Usually, but often without Polish sources | Yes, including interviews in Polish |
| Unpublished prices | No | Hard, competitors may recognise who asks | Sometimes | Yes, through the market and mystery client |
| Discretion | Yes | Risk that the competitor recognises you | Depends on the agency | We do not reveal our client |
| Recommendations | No, a credit score | Depends on the team | Yes | Yes: offer, prices, channels, communication |
| Best when | You are checking the payment risk of one company | You have a Polish-speaking analyst and time | You need several countries at once | The board needs a full picture of Poland |
What this does not cover
Some things we do not do, whoever asks:
Nothing unlawful
We do not pretend to be someone else, we do not access closed systems and we do not record conversations without consent.
No trade secrets
We do not obtain confidential information or persuade employees of competitors to disclose it.
No legal advice
If the analysis raises legal questions, for example on competition law or contracts, take them to a law firm.
Case studies
Software house from Kraków: corporate car sharing
A comparison of seven suppliers of corporate car sharing apps: features, and subscription and hardware prices calculated for a fleet of 78 cars.
Read the case study
Ayming Polska: ESG advisory
A comparison of advisory firms and ESG reporting software providers: services, marketing and prices, plus lists of companies from Spain and Belgium.
See case studies
Footwear manufacturers in Turkey
As part of an entry strategy we compared the ten largest Turkish manufacturers: product range, communication channels and prices in five footwear categories.
Read the case studyWho will prepare your competitor analysis
Our analysts prepare the research. You have one contact person throughout the project.
Patrycja Hrabiec-Hojda
Founded Infobrokerska in 2006, one of the first information brokerage firms in Poland, which grew into MarketHub. Has led analytical projects for 20 years and runs training in open-source intelligence (OSINT). Co-authored the professional standards for information brokers for the Polish Ministry of Labour.
Dr Łukasz Brzeziński
PhD in economics. Prepares advanced market reports and analyses. Assesses market potential, writes business plans and values technologies, patents and know-how.
Katarzyna Kucia
Prepares market analyses and reports, develops analytical materials and carries out desk research, including in scientific sources. Writes MarketHub market reviews and articles for the Rynek Informacji portal.
Too much? Not enough?
Questions about competitor analysis in Poland
About the service
What does a competitor analysis include?
Profiles of 5–10 competitors: financials from the Polish court register, owners, offer and prices, sales channels, marketing, Google and AI visibility, and weak points. It ends with recommendations on how to respond. It usually takes 15–20 working days.
What is the expert commentary in your reports?
Opinions from industry, scientific and business experts we choose for the topic of the project. The expert explains what is behind the figures, checks the estimates and conclusions, and says what they may mean for your decision. The commentary is part of every paid MarketHub report.
How many competitors can you cover?
Typically 5 to 10. For more companies we propose shorter profiles or splitting the project into two stages.
Can you find competitors we don’t know yet?
Yes. At the start we search registers, tenders, trade databases and search engines and propose a list. It often includes companies that sell to the same customers under a different product name or from another industry.
Do you cover foreign companies active in Poland?
Yes, including their Polish subsidiaries and branches. Yes, in the EU, the UK and the USA. For companies outside Poland we use registers in their countries, so the financial data available depends on the country.
Legal and confidential
Is it legal?
Yes. We work only with open sources (OSINT), public registers and interviews. We do not obtain trade secrets. We do not pretend to be employees or public authorities.
Will competitors know about the research?
No. We do not tell anyone who we work for, including interviewees and companies we ask for quotes.
Do you sign an NDA?
Yes. If you need one, we sign a non-disclosure agreement before the project starts.
What do you not do?
We do not obtain trade secrets, pretend to be employees or public authorities, persuade competitors’ employees to disclose information or reveal who we work for.
Polish data
Where do you get financial data on Polish companies?
From the annual financial statements that companies file in the court register (KRS). We convert them into comparable ratios: revenue, margins, debt and how they changed over recent years.
Do all Polish companies publish financial statements?
No. Limited liability and joint-stock companies do. Sole traders do not, and partnerships only if they keep full accounting books. Branches of foreign companies file the parent company’s statements. Some companies file late or not at all.
How do you find out competitors’ prices?
From price lists and catalogues, tender offers and interviews with distributors and buyers. When there are no price lists, with your consent we ask for a quote as an ordinary customer (mystery client) for a specific order.
What is a mystery client check?
Our analyst contacts the competitor as an ordinary customer and asks for a quote for a specific product, quantity and deadline. You learn the prices and terms, how fast they answer and how their sales staff present your company. We agree the scenario with you. It is an optional module, quoted separately.
Do you check how ChatGPT describes our competitors?
Yes. We check what AI assistants answer when a customer asks about products in your industry: which suppliers they recommend, how they describe them and whether they mention your company at all.
Time and result
How long does it take?
Usually 15–20 working days from when you accept the quote. It takes longer with more companies, competitors outside Poland or a mystery client module.
What does the price depend on?
On the number of competitors and areas, whether we cover companies outside Poland and whether you need a mystery client module. We send the quote with scope and deadline within 72 hours.
What do I receive?
A report in English (PDF) with competitor profiles and recommendations, a comparison matrix in XLSX, a positioning map and an online presentation of the results.
Can we switch to monitoring afterwards?
Yes. The analysis becomes the baseline and monitoring shows changes in competitors’ prices, offer, people, investments and communication. See competitor monitoring.
Request a quote for a competitor analysis
Request a quote: Competitor analysis
We send the scope, timeline and price within 72 hours of your enquiry.
Related: Polish Company Check · Competitor monitoring · In-depth market analysis · Case studies