How much does market research cost in Poland?

In brief

The price of market research depends on the number of markets, how closely we examine the competition and whether primary research is needed. We send a quote within 72 h of your enquiry.

Kalkulator i dokumenty z kosztorysem analizy rynku
10–15 days typical timeline for an in-depth market analysis
72 h from enquiry to quote

Scope and timeline for each level of analysis

Need

Product

Timeline

Market size, the largest players, trends, list of sources

Market Scan by MarketHub (PDF report made to order)

3 business days

Demand, segments, prices, competition, forecast, recommendations

In-depth market analysis

10–15 days

Profiles of 5–10 competitors, prices, finances, marketing, SEO and AI

Competitor analysis

15–20 days

Market assessment, barriers, entry costs, scenarios, recommendation

Market entry strategy

4–8 weeks

Monthly report, alerts, quarterly strategic report

Competitor monitoring

monthly, 12-month contract

Market Scan by MarketHub

PDF report made to order: market size, the largest players, trends, list of sources

3 business days PDF by email

In-depth market analysis

Demand, segments, prices, competition, forecast, recommendations

10–15 days timeline

Competitor analysis

Profiles of 5–10 competitors, prices, finances, marketing, SEO and AI

15–20 days timeline

Market entry strategy

Market assessment, barriers, entry costs, scenarios, recommendation

4–8 weeks timeline

Competitor monitoring

Monthly report, alerts, quarterly strategic report

monthly 12-month contract

What drives the price of market research?

The number of markets and countries in scope
How closely we examine the competition: 5 companies or 15
Expert interviews and surveys
Timeline: an express project needs a larger team

What else affects scope and price

Data that is not available in public sources takes the most work. If the answer can be built from Statistics Poland, Eurostat, company registers and financial statements, the project is shorter. If we need to ask customers, distributors or experts, interviews and surveys are added. We run telephone surveys (CATI) with our own team, and online surveys (CAWI) with a partner that has a respondent panel.

Number of segments and products: each segment needs its own market size estimate.
Depth of the competitor analysis: full profiles with finances and prices take more work than a list of players.
Forecast and scenarios: these need a model and assumptions that we agree with the client.
Foreign markets: data in other languages and from other registers.
Format of the results: a report, a presentation for the board or a workshop with your team.

What to include in your enquiry for an accurate quote

The decision you want to make based on the analysis, for example entering a market, launching a new product or talking to an investor.
Which market, product and country the question concerns.
What data you already have and what is missing.
When you need the results and in what format.
Who will read the report: the board, a bank, an investor or the sales team.

What you get in the quote within 72 h

Within 72 hours of your enquiry we send the scope, price and timeline of the project. The scope describes the questions the analysis will answer, the methods and data sources, and what you will receive at the end. If something is missing from the enquiry, we ask before preparing the quote, so that we do not price in work you do not need.

How to narrow the scope and lower the cost

Start with Market Scan by MarketHub if you need basic market data. If you then order an in-depth market analysis within 60 days, we will deduct the price of the scan.
Check the free market overviews. At an early stage they may be enough.
Narrow the question to one market and one decision. Further stages can be ordered later.
Share the data you already have, so that we do not collect it a second time.
Plan the project in advance. An express project needs a larger team.

Frequently asked questions

Why don't you publish prices for analyses on the website?

Because two projects with the same name can require completely different work. We price each analysis to its scope. Prices of ready-made reports are listed in the Market Scan by MarketHub shop.

Can the analysis cover a foreign market?

Yes. We also prepare analyses of foreign markets. Scope and timeline then depend on the number of countries and the availability of data in each of them.

Methodologies: SWOT · PEST · benchmarking · statistical data · desk research
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