Made-to-order PDF report · Logistics, retail and consumer goods
Market Scan: Make-up cosmetics market in Poland
The report shows how much the make-up cosmetics market in Poland is worth, which segments it consists of and how it compares with other European markets. It also describes the strategies of the main brands and trends from natural and premium cosmetics to AR and VR technologies.
What the scan covers
Poland's make-up cosmetics market is shaped by demographic and cultural change, social media, environmental and sustainability trends, and competition from global brands and new start-ups. The report brings together data on the market's size, its players and its trends.
Who will find it useful
Cosmetics manufacturers and distributors
Check the market size and structure, product segments, distribution channels and Poland's position against other European markets.
Drugstores, retailers and e-commerce
See how customer behaviour is changing, how social media influences it and how online sales are growing.
Investors and market analysts
Assess the forecasts and the opportunities and risks linked to demographics, new technologies and regulatory change.
Marketing agencies and industry organisations
Check brand strategies, the role of influencers, new products and the industry's approach to sustainability before you plan a campaign.
Sources and methodology
The report draws on official statistics, industry publications and company information, which our analysts collected, checked and wrote up. The full methodology and list of sources are included in the report.