Made-to-order PDF report · Logistics, retail and consumer goods
Market Scan: Children's book market in Poland
The report shows how much the children's book market in Poland is worth, how it splits into age segments and genres, and who publishes and sells the books. It also explains what influences the choices of parents and children and how sales channels are changing.
What the scan covers
The children's book market is shaped by demographic change, new sales channels and the presence of global brands and licences. The report brings together data on market size, segments, publishers and sellers.
Who will find it useful
Publishers and distributors
Check sales forecasts, the share of individual age segments and genres, and trends in e-books and audiobooks.
Bookshops and sales platforms
See how customer choices are changing and how much online sales, subscriptions and educational bundles matter.
Public and school libraries
Plan book purchases and reading promotion activities on the basis of market data.
Investors and analysts
Assess the potential of the market, the most promising segments and the risks of demographic and technological change.
Public institutions and industry bodies
Find out how education and culture policy, reading programmes and regulations affect children's access to books.
Sources and methodology
The report draws on official statistics, industry publications and company information, which our analysts collected, checked and wrote up. The full methodology and list of sources are included in the report.