Market Scan by MarketHub: Wine and alcohol market in Poland, 2025

Made-to-order PDF report · Logistics, retail and consumer goods

Market Scan: Wine and alcohol market in Poland

The report shows how much the wine and alcohol market in Poland is worth, how it is forecast to grow and how consumption compares with the EU. It also covers imports and exports, the potential of Polish winemaking, the largest companies and how inflation and regulations affect purchases.

What the scan covers

Poland's wine and alcohol market is changing with demographic and cultural shifts, growing interest in wine, inflation and price swings, and the popularity of healthy lifestyles. The report brings together data on the market, foreign trade and the rules on selling and advertising alcohol.

01 The value of the market and its growth forecasts.
02 The structure of the industry and per capita alcohol consumption compared with EU countries.
03 The growth of the wine segment and the potential of Polish winemaking.
04 The structure of imports and exports, and Poland's trade balance in the alcohol industry.
05 The largest players and their strategies, and the consumer trends and new products that are changing the industry.
06 The impact of inflation, regulations and macroeconomic conditions on purchasing behaviour.
07 Comments from industry experts on the key figures and trends.

Who will find it useful

Alcohol producers and distributors

Assess the market size, the sales structure and the growth of the wine segment, and see how regulations and taxes affect your competitive position.

Importers and exporters

Check the structure of foreign trade, the trade balance and Poland's main trading partners in the alcohol industry.

Retail chains and shops

See how customer preferences are changing and how inflation and prices affect what people buy in shops and online.

Investors and market analysts

Assess consumption forecasts and the risks and opportunities linked to social trends, new products and regulatory change.

Public institutions and industry organisations

Find out how tax policy and regulations affect the alcohol market and how consumers drink, as a basis for public health work.

Sources and methodology

The report draws on official statistics, industry publications and company information, which our analysts collected, checked and wrote up. The full methodology and list of sources are included in the report.

Free review of this market

Our free review "Wine market analysis in Poland and Europe" shows the market size and the main trends. Read it before you buy to see how we describe this market.

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