Partner reports
A partner report is an industry report about Poland that MarketHub researches and you publish under your brand, in English, Polish or both. It works as a lead magnet or an expert publication. We handle the data and methodology; you handle the topic and distribution. You get the report, figures ready to quote and a summary for the media. Every report includes comments from industry, scientific and business experts.
Since 2006 · more than 800 projects for more than 200 companies · our own downloadable reports since 2020
We show client names and logos only with their direct consent. Most of our projects are covered by a confidentiality clause.
Expert commentary in every report
Every partner report includes comments from industry, scientific and business experts. This gives a report published under your brand more weight with your clients and the media.
Why publish a report about Poland?
A report with data nobody else has keeps working longer than a campaign. Companies and organisations publish one for these reasons:
Leads
A report you give away for a newsletter sign-up attracts people who want to learn about your industry in Poland: your potential customers.
Media citations
Journalists like to quote fresh figures with a named source. Every citation is a mention of your brand.
Citations in AI answers
AI assistants cite sources that contain specific data. A report with a clear methodology makes it more likely they will point to your company.
Material for sales
Figures from the report open conversations with customers and show that you know their market better than your competitors.
A position in Poland
For a foreign company entering or growing in Poland, a report on the Polish market is a way to become a source that local customers and media quote.
Value for members
For chambers of commerce and industry associations, an annual report gives members something they can use and gives the organisation a reason to appear in the media.
What is a partner report?
A partner report is an industry report prepared by a research firm on behalf of another company and published under that company’s brand. The client chooses the topic and audience; the research firm collects the data, designs the methodology, analyses the results and writes the report. The report serves as a lead magnet, an expert publication or a data source for the media. MarketHub prepares such reports on the same principles it uses for market analyses for management boards.
How a partner report works
We start with a question your customers want answered. For example: what a given service costs, how raw material prices are moving, or how many companies in the sector already use a new technology. We pick the topic together. It should sit close to what you sell, but the report can't read like a sales brochure, or nobody will finish it.
We collect data the same way we do for board-level analyses: public statistics, company registers, industry reports and interviews with experts. We can add a survey of your customers or of the whole industry, and use your company's own data, such as anonymised order statistics. Every number comes with its source, so a journalist or a customer can check it.
Your brand goes on the cover, and we are responsible for the methodology. Whether we also sign as the research partner is something we decide together: an independent research firm's name makes the findings easier to trust, while a report under your brand alone does more to position you as the expert. Along with the report you get a summary for a press release and graphics with the key numbers for social media. We publish reports like this ourselves, and our research has been covered by Rzeczpospolita, Forbes and Puls Biznesu, among others.
Report formats
We match the format to the goal. The exact timeline is in the quote.
| Format | Goal | Preparation time | What we need from you |
|---|---|---|---|
| Lead magnet (PDF) | Newsletter sign-ups, leads | Standard | Topic, audience, a download page |
| Annual report | Expert position, media | Longer | Topic, approval of conclusions, promotion |
| Barometer or recurring index | Regular citations, year-on-year comparisons | Longer for the first edition, shorter for later ones | Agreement on a fixed methodology and schedule |
| Survey report | New data nobody else has | Longer; the survey takes the most time | Access to respondents or agreement to use a panel |
| Mini-report with an infographic | Social media, quick publication | Shortest | One question and a publication channel |
| Report based on your own data | Unique data from your company | Depends on the quality of the data | The data and consent to publish it in aggregated form |
English, Polish or both
A report about Poland often has two audiences: Polish customers and media, and head office or international readers.
One dataset, two editions
Both language versions use the same data, methodology and charts. Figures in both editions match exactly.
Which edition first
We agree which edition is written first, depending on where the report will be used most.
Proofreading
Before the start we agree who does the final proofreading of each edition: our team, your team or a translator you work with.
Polish terms explained
In the English edition we explain Polish institutions, registers and terms, so international readers can follow without extra research.
How do you get cited in Polish media?
We cannot guarantee citations, but we prepare the report so that it is easy to quote.
Which report topic brings leads?
A good topic meets four conditions:
A question customers ask
The topic answers a question your customers type into a search engine, ask an AI assistant or ask your sales team.
Available data
The question can be answered with public data, a survey or your own data.
One figure for the headline
The report has at least one figure a journalist can put in a headline.
Timeliness
The topic matters now, or it can be repeated every year with new data.
Five example topics about Poland
What you get
Every report is different, because we set the scope around your goal, audience and topic. The elements below are examples.
In the publication package:
How long does it take?
Usually 4 to 8 weeks. The survey takes the longest. Without one, the report is often ready sooner.
- Before the startStep 1 · workshop
Workshop: goal, audience and report topic
From you: goal, audience and topic ideas
- Step 2 · quote
Within 72 h you get the scope, price and deadline
- Research and writing: usually 4–8 weeksStep 3 · data
We collect data and run a survey if needed
From you: access to respondents or data, if needed
- Step 4 · analysis
Analysis and report text, then your edits
From you: comments on the draft
- Step 5 · publication
Report, media summary and graphics
From you: layout, publication and promotion
A report with new data gives the media a reason to write about your company.
We add a press summary and 5–10 figures ready to quote. We cannot guarantee citations, but we make them easy for journalists.
Methodology and credibility
A report meant to be cited has to stand up to scrutiny from journalists and competitors.
Methodology note
Every report describes its method: where the data comes from, when it was collected, how many respondents there were and what the limitations are.
List of sources
Every figure has a source. Survey data is described separately from public data.
Who signs
Your brand is on the cover. Whether we sign as the research partner is agreed before the start.
The data decides
You can change the topic, the scope and how the results are presented, but we do not bend the numbers to fit a thesis.
Our reports
Reports we have published as downloads. We can prepare a report for your customers the same way.
The most profitable technologies for business
A trend report on B2B solutions, published as a download for newsletter subscribers.
See the reportCompanies that left the Russian market
Companies that scaled back or suspended their business in Russia after the attack on Ukraine.
See the reportHow Polish business helped Ukraine
What companies did for Ukraine and for refugees in the first weeks of the war, gathered from dozens of sources.
See the reportPolish companies against Covid-19: March 2020
How Polish companies gave more than PLN 100 million to fight the pandemic in its first weeks.
See the reportPolish companies against Covid-19: April 2020
How businesses supported doctors, nurses and other companies in the second month of the pandemic.
See the reportWhite-label for consultancies and agencies
Consultancies, marketing, PR and content agencies order reports from us for their clients. The client gets the report in its own template, and you decide who attends the meetings.
No MarketHub logo
The report uses your client’s or your agency’s template. The client sees only your company.
Confidentiality
The confidentiality rules, and whether we may mention the collaboration, are set out in the contract.
Who talks to the client
We agree whether you deal with the client alone or our analyst joins the meetings.
Do you also pass market and competitor analyses on to clients? See our offer for advisers.
Partner report, sponsored article or e-book?
| Partner report | Sponsored article | E-book | |
|---|---|---|---|
| Your team’s time | Topic, approval and promotion | Brief and approval | Usually the whole text is on your side |
| Shelf life | Figures are quoted for months, a barometer every year | Up to a few weeks after publication | Long, if the topic does not date |
| Quotability | High: new data with a source and methodology | Low: content marked as advertising | Medium: usually no new data |
| Leads | Yes, for a newsletter sign-up | Indirectly, through website traffic | Yes, for a newsletter sign-up |
Who will prepare your report
Our analysts prepare the research. You have one contact person throughout the project.
Patrycja Hrabiec-Hojda
Founded Infobrokerska in 2006, one of the first information brokerage firms in Poland, which grew into MarketHub. Has led analytical projects for 20 years and runs training in open-source intelligence (OSINT). Co-authored the professional standards for information brokers for the Polish Ministry of Labour.
Dr Łukasz Brzeziński
PhD in economics. Prepares advanced market reports and analyses. Assesses market potential, writes business plans and values technologies, patents and know-how.
Katarzyna Kucia
Prepares market analyses and reports, develops analytical materials and carries out desk research, including in scientific sources. Writes MarketHub market reviews and articles for the Rynek Informacji portal.
Looking for something else?
Questions about partner reports
About the report
What is a partner report?
An industry report about Poland that MarketHub researches and you publish under your brand, as a lead magnet or an expert publication, in English, Polish or both. We handle the data and methodology; you handle the topic and distribution.
What is the expert commentary in your reports?
Opinions from industry, scientific and business experts we choose for the topic of the project. The expert explains what is behind the figures, checks the estimates and conclusions, and says what they may mean for your decision. The commentary is part of every paid MarketHub report.
Will MarketHub’s name be on the report?
That depends on what the report is for, and we decide it with each client separately. Some clients want an independent research firm's name behind the findings, so we sign as the research partner. Others prefer to publish under their own brand only, so that their company is the one seen as the expert. At the workshop we'll recommend what works better in your case.
Who decides on the conclusions?
The data does. You can change the topic, the scope and how the results are presented, but we don't bend the numbers to fit a thesis. That way the report holds up when a journalist or a competitor checks it.
Can we use our own data?
Yes, and it is often worth it. Your company's data gives the report something nobody else has. We prepare it so it doesn't reveal trade secrets.
Process
How long does a report take?
Usually 4 to 8 weeks. The survey takes the longest. Without one, the report is often ready sooner.
Can you survey Polish companies?
Yes. We can run a survey among your customers or among companies in the industry in Poland. The report then takes longer. The number and selection of respondents are agreed before the survey and described in the methodology note.
Can we publish in English and Polish?
Yes. Both editions are based on the same data and methodology. Which edition comes first and who proofreads each one is agreed before the start.
Promotion
Will you promote the report?
We prepare a summary for a press release and numbers ready to quote. Sending it to the media and running the campaign is up to your marketing team or agency.
Will Polish media cite it?
We do not guarantee citations. We prepare the report so it is easy to quote: a press summary in Polish, figures ready to quote, the date of the research and a methodology note.
How many leads can it bring?
We do not promise a specific number. It depends on the topic, the reach of your channels and the promotion. We help choose the topic and prepare the report so that it works as well as possible as a lead magnet.
Working together
Do you work white-label for agencies?
Yes. The report can be prepared in the agency’s or its client’s template, without the MarketHub logo. More in our offer for advisers.
Who owns the report and data?
You publish the report under your brand. The rules for using the report and the data are set out in the contract.
Can it be an annual publication?
Yes. A barometer or annual report using the same methodology lets you compare results year on year, and the media come back to it with each new edition.
What does the price depend on?
On the format, whether a survey is needed and how many respondents it needs, the number of language editions and the scope of the media package. You get the scope, price and timeline within 72 hours.
Request a quote for a partner report
Request a quote: Partner report
We send the scope, timeline and price within 72 hours of your enquiry.
Related: For advisers · In-depth market analysis · Case studies