Quantitative and qualitative research

Want to understand your customers’ needs or find out what people think about a topic, but have no time to research the market yourself? We will do it for you.

Types of research

Online surveys (CAWI)

Telephone surveys (CATI)

Expert interviews

Desk research

When is quantitative and qualitative research worth doing?

Research gives you valuable information in many situations:

Testing new products or services before launch.

Understanding customer needs and expectations.

Assessing brand image and customer satisfaction.

Checking how well marketing campaigns work.

Understanding purchase barriers and customer motivations.

Segmenting the market and building buyer personas.

What does the service include?

Research design

We help you set research objectives, choose the right methodology and prepare the tools (questionnaires, interview guides).

Fieldwork

We run the whole data collection process, from recruiting respondents to moderating qualitative sessions and running quantitative surveys.

Data analysis

We analyse the results in depth, using the right statistical or analytical methods.

Reporting

We write clear reports with more than data: specific conclusions and recommendations for your business.

What do you gain from professional research?

Decisions based on research help you:

Reduce business risk: you avoid investing in solutions that do not work.

Meet customer needs better: you improve your chances of market success.

Optimise marketing: you match what your audience expects and feels.

Develop your offer efficiently: you know what to invest in and what needs to change.

How much does research cost and how long does it take?

Scope, timing and cost depend on many factors: the target group, the research method, the number of respondents and the scale of the project.

Get in touch to discuss the details and receive a quote tailored to your needs.

Examples of our research projects

Customer needs research for a tech start-up.

Brand image assessment for an FMCG company.

Concept test of a new financial service.

Customer satisfaction research in the B2B sector.

Why choose MarketHub?

With MarketHub you get experience, results and a partner who works alongside you. Your market research is in good hands.

Over 20 years in the market: we have learned where to find data and how to verify it.

Scope built around your question: we start from the decision you need to make and choose the data and methods to match.

Over 800 projects: we have done analyses for industry, trade, services and public institutions.

To see how we have worked with other companies, read our case studies.

Need similar support?

Today we run surveys, focus groups and expert interviews as modules of an in-depth market analysis or as standalone projects. Read more about each: CAWI and CATI surveys, focus groups (FGI), expert interviews, demand model and strategy workshop. If you need a quick picture of the market first, see the ready-made reports in Market Scan by MarketHub.

In-depth market analysis See Market Scan