Customer databases

A customer database matters at every stage of a company’s growth, and managing it well brings many benefits.

What can a customer database contain?

Company name and contact details

Phone number

General email address

Financial data

Any other data that matters to you

When do you need a customer database?

Starting out: when you launch a business, winning the first customers is what counts. A customer database is the foundation for further growth.

Expanding your offer: if you plan new products or services, a strong customer base makes the launch easier, because you already have relationships with existing customers.

Growing revenue: for companies that want to grow sales, keeping current customers and winning new ones is essential. Existing customers often bring repeat sales and referrals.

What does a customer database give you?

Resilience to market changes

A diverse customer base helps soften the impact of sudden market shifts. It works as a safeguard, because the company does not depend entirely on one sector or type of customer.

Investment and growth

Companies that plan to raise capital or grow through investment often need to show a strong customer base to convince investors of their potential.

Repeat business

A stable customer base makes repeat transactions easier. Satisfied customers often come back to buy again.

Easier product launches

A customer database makes it easier to bring new products to market. You can use existing relationships to promote what is new to current customers.

A personalised offer

Customer information lets you personalise your offer. You can tailor products, promotions and messages to each customer’s needs and preferences.

More effective marketing

Basic knowledge of your customers allows better-targeted marketing campaigns. You can focus on the target group, which makes marketing more effective.

How much does a database cost and how long does it take?

Timing and price depend on many factors, including the availability of market data, the size of the database and the level of detail you need.

Get in touch and we will fit the scope to your needs and prepare a quote.

Why choose MarketHub?

With MarketHub you get experience, results and a partner who works alongside you. Your market research is in good hands.

Over 20 years in the market: we have learned where to find data and how to verify it.

Scope built around your question: we start from the decision you need to make and choose the data and methods to match.

Over 800 projects: we have done analyses for industry, trade, services and public institutions.

To see how we have worked with other companies, read our case studies.

Need similar support?

We no longer build customer databases as a separate service. You will find lists of the key companies and potential customers in a given market in the ready-made Market Scan by MarketHub reports and in an in-depth market analysis.

See Market Scan In-depth market analysis