Competitor monitoring in practice. Join MarketHub's free webinar
How do you research your competitors effectively?
Effective competitor research requires regular monitoring with a clearly defined methodology rather than ad hoc checks; companies that do it spot market changes more quickly.
Competitor monitoring is now one of the most important tools for business decision-making. Companies that regularly analyse their competitors' activities spot market changes more quickly, plan the development of their offer more effectively and are better prepared for new challenges. Even so, in many organisations market monitoring is still carried out on an ad hoc basis, without a clearly defined methodology.
How do you build an effective competitor monitoring process and put the information gathered to practical use? You will find the answers to these questions at a free webinar organised by MarketHub.
Why is competitor monitoring so important?
Regular competitor monitoring shows where competitors are heading, identifies new market strategies and helps assess your own position, building a competitive advantage through decisions based on reliable information.
Many business owners equate competitor monitoring with preparing a single report or looking through the websites of a few competing companies. Such activities can provide basic information, but they will not reveal trends or let you react to changes early enough. Effective competitor monitoring is based on regularly obtaining, organising and analysing data from many sources. This allows a company to see where its competitors are heading, identify new market strategies and better assess its own position. The aim is not to copy other companies' solutions, but to build a competitive advantage through a better understanding of the market and decisions based on reliable information.
What information should you monitor?
It is worth monitoring prices, changes in the offer, marketing activities, search engine visibility, social media communication, new investments, product development and customer reviews.
Competitor monitoring covers much more than comparing the prices of products or services. In practice, changes in the offer, marketing activities, visibility in search engines, social media communication, new investments, product development and customer reviews are also analysed. Regular observation of these areas helps you notice changing market needs more quickly and identify activities that may affect your company.
What will the webinar cover?
During the one-hour webinar, Rafał Wiśniewski will explain what professional competitor monitoring is, which sources to use, how to prepare a monitoring report and how to turn data into business decisions.
During the one-hour training session, participants will learn a practical approach to competitor monitoring and find out how to use the information obtained in the day-to-day management of a company.
Rafał Wiśniewski will discuss, among other things:
The training has been prepared with company owners, managers, marketing and sales specialists and everyone responsible for company growth in mind.
Who is this event for?
The webinar is aimed at company owners, managers, marketing and sales specialists, market analysts and everyone responsible for company growth and business decision-making. The session will be practical and will show solutions that can be implemented in small and medium-sized companies as well as large organisations.
When will the competitor monitoring webinar take place?
The free webinar "How to research your competitors effectively" will take place online on 28 July 2026 at 9:00; prior registration is required.
Companies that can systematically monitor their competitors' activities are able to react earlier to new trends and plan their own activities better. If you want to learn how to carry out competitor monitoring in an organised way and use the information gathered to build a competitive advantage, join the free webinar "How to research your competitors effectively".
The session will take place on 28 July 2026 at 9:00 online. Participation is free, but prior registration is required.
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