EDPOL Food & Innovation Sp. z o.o.

Analysis of the ready-made cooking sauces market in Poland for a food industry manufacturer.

About the client

EDPOL Food & Innovation Sp. z o.o. is a Polish family company with more than 30 years of experience in developing innovative products for the food industry and the HoReCa sector. It specialises in, among other things, sauces, dressings, seasonings and flavour components tailored to the needs of business customers.

Project scope

For EDPOL we prepared an analysis of the ready-made cooking sauces market in Poland.

a detailed product analysis of sauces available on the Polish market,

key market data,

conclusions for further marketing activities and strategic decisions.

We delivered the report on time, and the company gave us a letter of reference.

Reference letter

Year: 2023.

What a product analysis involves

A product analysis compares the products a shopper finds on the shelf today: brands and manufacturers, variants, pack sizes, packaging, prices and points of sale. It shows where the offer is crowded and where there is room for a new product. Combined with market data, it gives a basis for marketing decisions and for a product development plan.

When a food manufacturer orders this kind of analysis

Before launching a new product or category: how many buyers there are, what they pay today and who already sells to them.

Before entering a new sales channel, e.g. retail chains or HoReCa.

Before changing prices or packaging, to see how they compare with competitors.

What this project would look like today

Today we prepare this kind of analysis as an In-depth market analysis. It covers:

market size and a forecast in three scenarios,

customer segments,

prices and competitors,

barriers,

recommendations for the decision you need to make.

A project usually takes 10–15 business days from quote approval. We send the quote, covering the scope, price and timeline, within 72 hours. Every report includes commentary from industry, academic and business experts.

Frequently asked questions

Why don’t you show the results of this project?

We prepared the report for one client and for its decision. Most of our projects are covered by a confidentiality clause, so we show only the scope of work and the reference letter, and we publish the client’s name and logo only with its consent.

Where can I see what such a report looks like?

On the In-depth market analysis page you can download a sample table of contents, and on the Competitive Intelligence page a sample report.

The product that matches this project today

Today we prepare market analyses with a review of products, prices and competitors as an in-depth market analysis.

Get the same for my company See Market Scan

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