Article · 6 December 2021 · 2 min read · Katarzyna Kucia

Car wash market analysis: case study

Our client held a patent for a new touchless car wash solution and planned to enter this market. It needed a range of detailed information, which it obtained through a car wash market analysis carried out by MarketHub.

What did the client need to know about the touchless car wash market?

To bring its offering to market, our client needed to examine car wash owners' interest in its proprietary technology and to learn about the current situation in this market. It also wanted to identify the factors driving the development of the touchless car wash market.

How did we carry out the car wash market analysis?

The analysis combined desk research with an estimate of the market size and the number of touchless car washes in Poland, a competitor analysis and CATI telephone interviews with several dozen car wash owners.

Comprehensive car wash market analysis

In the first stage of the project, we analysed the value and size of the car wash market using desk research. As some data were missing, we estimated the market size. This allowed us to determine the number of touchless car washes in Poland. At this stage, we also carried out a competitor analysis, examining the product range and comparing the technical specifications of individual touchless car washes.

In the next stage of the work, we carried out primary research using the CATI methodology. Telephone interviews with several dozen car wash owners allowed us to establish:

how often owners modernise their car washes and what this costs,

how much they spend on car wash chemicals,

how interested car wash owners are in our client's technology and whether they are willing to start working with our client.

Advantages for the client

In-depth knowledge of the key factors driving demand for car washing at touchless car washes.

An understanding of industry trends and the latest technological developments.

Optimal business decisions made by the client on the basis of data and conclusions from a thorough competitor analysis, including detailed profiles of the largest players in the market.

Knowledge of the target market and identification of car washes that would be interested in the technology offered by our client and willing to add it to their services.

* Due to a non-disclosure agreement, we are not allowed to present details of this market analysis in the above case study.

Need data on your own industry in Poland?

Market Scan by MarketHub offers market reports in PDF, emailed to you within 3 business days after payment.

See Market Scan