Article · 4 May 2010 · 2 min read · Katarzyna Kucia

How to order a market and competitor analysis? What to ask

A market and competitor analysis is not an off-the-shelf product waiting for a customer. It is always a service delivered according to the client's needs. If you are planning to enter a new market, launch a new product or expand into a new industry, a market analysis will help you minimise the risk of failure, identify a niche or successfully match a new product to customer needs.

How to order a market and competitor analysis? What to ask

What should you ask when ordering a market and competitor analysis?

In your first message, name the market and add specific questions, such as how many entities operate in it, how big and valuable it is, who the largest player is and what the trends are.

In your first message asking for an analysis, besides saying which market it should cover, it helps to add your specific questions. For example, a client wants an analysis of the Polish elastomer seals market and would like to know:

how many entities operate in the Polish market,
how big the market is and what it is worth,
who the largest player is,
what the product range of the 10 largest companies is,
what sales strategy these companies have adopted,
what the elastomer seals market looks like in Europe,
what the global trends are.

There may be even more questions, and a market and competitor analysis will answer all of them.

What does a market and competitor analysis report include?

The report includes an executive summary with the main conclusions, chapters with the results, tables and charts, and a mandatory list of sources, and the results are also available as a presentation.

We present the results of our research and analysis in a report. Its most important part is the executive summary, i.e. the main conclusions drawn from our work. The summary is on the first pages of the report, right after the table of contents, so that you can see the results of the study straight away. The rest of the report consists of chapters on individual topics, in which we concisely describe the results of our analysis. The content may also include tables, charts and sometimes photos. To keep our analyses transparent and reliable, every report includes a list of the sources from which we took data and information. You can receive the results of our work as a descriptive report or as a presentation.

Every market and competitor analysis we carry out is a separate project that requires an individual approach. If you want to know more about a particular market and industry, write to us and we will find answers to your questions.

Need data on your own industry in Poland?

Market Scan by MarketHub offers market reports in PDF, emailed to you within 3 business days after payment.

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