Press digest or media monitoring: what it is all about
A press digest or, if you prefer, internet monitoring, is particularly useful for anyone who needs to keep their finger on the pulse, does not have enough time to dig through the internet and newspapers and, finally, has had enough of information noise.
As it happens, we at MarketHub really enjoy combing the web and picking out what is most important and most interesting. That is why we also prepare press digests, for any industry.
How is a press digest put together?
You first define what you want to find out about and how often, we then agree the newsletter's final form together, and the digest arrives in your inbox at agreed intervals, for example weekly or monthly.
How is a press digest prepared?
1. First you define what you would like to find out about regularly and how often. On this basis we check the availability of data and information and prepare your first press digest.
2. Together we agree on the final form of the newsletter you will receive. We listen to your expectations and suggestions, compare them with the availability of data and agree a joint plan of action.
3. At agreed intervals your press digest lands on your virtual desk, in your email inbox.
Some of our clients prefer a weekly press digest, others a monthly one, and some add quarterly summaries with updated statistical data. All of them appreciate the time saved and the convenience of receiving relevant news on time.
What kinds of press digests can you order?
Clients order, for example, quarterly monitoring of building permits, innovation monitoring in a selected sector, monitoring of selected companies and digests with data on prices, foreign trade and raw material production.
Everything here depends on individual needs and expectations. Here are examples of press digests that our clients order from us:
1. Quarterly monitoring of building permits for specific types of investment in selected provinces;
2. Quarterly monitoring of innovation in a selected sector, on a global scale;
3. Monitoring of selected companies from several sectors, a monthly press digest plus a broader quarterly summary;
4. A press digest containing data on prices, foreign trade and production of selected raw materials, as well as qualitative information discussing the situation in the industry in more depth;
5. Startups in Poland, i.e. a newsletter collecting news about new projects, people from the startup community, business and entrepreneurship.
Our press digest is more than a collection of links, and it is not limited to industry portals and the press. We draw on statistical databases and on specialist tools and resources that Google does not index. We select, analyse, verify and synthesise the information into the form that suits you best.
Have an idea for your own press digest? Write to us and we will prepare it for you!
Need data on your own industry in Poland?
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