Video game market analysis
The video game market in Poland is marked by rapid growth and innovation. This is supported by the strong tradition of the local games industry and the global recognition of Polish productions. In the coming years, the market is likely to see intensive innovation, development and expansion, with ever greater emphasis on diverse gaming experiences and new ways for players worldwide to interact with games. Read on to find out more about the video game market!
The global video game market is expected to generate revenue of USD 282.3 bn in 2024. By 2027, it is projected to reach USD 363.2 bn. The European market is expected to generate revenue of USD 35.85 bn this year, with forecast growth to USD 47.11 bn in 2027. What does the Polish market look like? In 2024 the Polish video game market is expected to generate revenue of USD 773.8 m. The annual growth rate is expected to be 8.56%, which will increase the market size to USD 990.1 m by 2027.
| Market | Revenue 2024 | Revenue 2027 |
|---|---|---|
| Global | USD 282.3 bn | USD 363.2 bn |
| Europe | USD 35.85 bn | USD 47.11 bn |
| Poland | USD 773.8 m | USD 990.1 m |
Show chart data as a table
| Year | Revenue (USD m) |
|---|---|
| 2019 | 475.6 |
| 2020 | 562.5 |
| 2021 | 633.1 |
| 2022 | 600.4 |
| 2023 | 698.7 |
| 2024 | 773.8 |
| 2025 | 847.7 |
| 2026 | 920.6 |
| 2027 | 990.1 |
Who are the leaders of the video game market in Poland and worldwide?
Global industry leaders include Apple, Nintendo, Electronic Arts, Microsoft Corporation, Sony Interactive Entertainment and Disney, while renowned Polish studios include CD Projekt Red and Techland.
Global leaders in this industry include companies such as Apple, Nintendo, Electronic Arts, Microsoft Corporation, Sony Interactive Entertainment and Disney. Poland is recognised as one of the leaders of the video game industry. This is confirmed by the presence of renowned studios such as CD Projekt Red, creator of "The Witcher" series and "Cyberpunk 2077", and Techland, known for the "Dying Light" series. These companies not only contribute to the country's economic growth but also promote Polish culture and innovation internationally. In 2022 there were 490 game developers operating in Poland. Around 98 of them were listed on the Warsaw Stock Exchange.
Is Poland among Europe's leaders in the video game industry?
By number of people working in the industry, Poland shares second place in Europe with France, with more than 15,000 employees, behind the United Kingdom with almost 21,000.
Polish game studios focus on a diverse range of productions covering many genres, from AAA games to indie titles. The indie sector, known for its creativity and innovation, has produced many highly regarded titles that have gained international recognition. Despite its global reach, the local games market in Poland remains relatively small compared with the world's main video game markets. This encourages Polish studios to focus on international distribution. Even so, the sector is optimistic about its future, driven by a passion for game development, investment in new technologies and talented staff. By number of people working in the industry, Poland shares second place in Europe with France, with more than 15,000 employees. The United Kingdom leads with almost 21,000.
What trends will shape the video game market?
The video game market is likely to be shaped by VR and AR, cloud gaming and subscription services, e-sports, integration with streaming platforms, AI in gameplay and the growth of emerging markets.
Forecasts and trends in the video game market point to further development of the industry, shaped by technological innovation, changing consumer preferences and the rapid growth of global markets. The main trends that may shape the future of the video game market are:
1. Growth of immersive technologies
The development of technologies such as virtual reality (VR) and augmented reality (AR) will continue, offering players even more immersive experiences. VR/AR games are becoming increasingly advanced, with greater interactivity and realism, which attracts new audiences and opens the door to new types of gameplay and storytelling.
2. Cloud gaming and subscription services
Cloud gaming is changing the way people play, giving access to a wide catalogue of titles without the need for advanced hardware. Subscription services such as Xbox Game Pass or Google Stadia are gaining popularity. They offer users value and convenience and may change traditional models of game distribution and sales.
3. E-sports and multiplayer games
E-sports continue to grow and are becoming a central part of gaming and entertainment culture. Multiplayer games that support competition and cooperation will remain popular, driving innovation in online social experiences and streaming technologies.
4. Integration with social media and streaming platforms
Games are becoming more social. Their integration with platforms such as Twitch or YouTube is changing how audiences engage with content and interact with creators and other players. This affects marketing and the buzz around new releases.
5. Innovation in gameplay and storytelling
Studios will keep experimenting with new genres and new approaches to storytelling. They will also use AI to create dynamic game worlds that respond to players' decisions in more complex and realistic ways.
6. Growth of emerging markets
Better digital infrastructure in emerging markets is opening up new opportunities for the games industry. It brings more players worldwide and greater demand for local game content, which may lead to the growth of local development studios and unique regional titles.
This text is not a full market analysis of the kind we carry out for our clients. It contains only selected information about the market, which we can expand on request.
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