Computers and electronics: new and second-hand market analysis
In recent years the market for computers and electronic products has shown momentum in both the primary and secondary segments. Technological progress forces the industry to adapt every year to changing market needs. The market is also shaped by external factors that we can all see in everyday life.
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What are electronic products?
Electronic products are a broad category of goods covering devices that use electronic technologies for various applications. They include: • Consumer electronics: smartphones, TVs, laptops, tablets, game consoles. • Household appliances: fridges, washing machines, cookers, dishwashers. • IT equipment: desktop computers, servers, routers, monitors. • Audiovisual equipment: cameras, projectors, sound systems. • Wearable electronics (wearables): smartwatches, fitness bands, VR glasses. • Industrial and medical equipment: diagnostic devices, sensors, monitoring systems.
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How big is the global computer and electronics market?
In 2024 the global market value of electronic products was USD 815.16 bn, and PC sales reached 262.7 m units, growth of 1% year on year.
In 2024 the global market value of electronic products was USD 815.16 bn. In Q4, PC sales grew by 1.8% to 68.9 m units. For the full year they reached 262.7 m, which means growth of 1% year on year. In the USA PC shipments reached 17.9 m units, an increase of 7% year on year. This momentum was driven by a 9% annual increase in notebook shipments. Rising household income is a significant factor, as households buy more and more modern technology. Smart devices are also playing an ever greater role in everyday life. Global production of electronic devices is also influenced by the creation of new jobs, especially in India, China and Southeast Asia.
Market forecasts
The computer market is expected to grow significantly over the next few years, reaching USD 662.35 bn in 2029, at a compound annual growth rate (CAGR) of 7.3%. Experts predict that in 2025 the electronic products market will grow, driven by investment in modern equipment, technological innovation and the diversity of sales channels. The forecast growth is from USD 465.34 bn in 2024 to USD 499.94 bn in 2025, at a CAGR of 7.4%. The C2C market is expected to develop rapidly, especially in the Asia-Pacific region. This market is set to grow to USD 5.98 trillion by 2028, at a compound annual growth rate (CAGR) of 24.5%.
| Indicator | Value |
|---|---|
| Global market value of electronic products, 2024 | USD 815.16 bn |
| PC sales in Q4 2024 | 68.9 m units (+1.8%) |
| PC sales in full year 2024 | 262.7 m (+1% y/y) |
| PC shipments in the USA | 17.9 m units (+7% y/y) |
| Growth in notebook shipments | 9% annually |
| Computer market size forecast, 2029 | USD 662.35 bn (CAGR 7.3%) |
| Electronic products market, 2024 | USD 465.34 bn |
| Electronic products market forecast, 2025 | USD 499.94 bn (CAGR 7.4%) |
| C2C market forecast, 2028 | USD 5.98 trillion (CAGR 24.5%) |
03
How big is the electronics and computer market in Poland?
In 2024 the value of the consumer electronics and household appliances market in Poland exceeded PLN 44 bn, up 0.3% on the previous year.
In 2024 as many as 84% of Poles bought products in the consumer electronics and household appliances categories. The value of this market exceeded PLN 44 bn, up 0.3% on the previous year. Consumer electronics, including smartwatches, drones, electric scooters and electronic accessories, accounted for one third of the market value in 2024. In addition, Poland stood out as one of the countries with the lowest electronics prices in Europe. According to Eurostat data for 2023, products in Poland were cheaper than in the USA because of surplus goods flowing in from Western Europe.
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How do the primary and secondary electronics markets differ?
The primary market covers the sale of new products from manufacturers or authorised distributors, while the secondary market is trade in used, refurbished or reconditioned products.
The primary market covers the sale of new products directly from manufacturers or authorised distributors. It includes devices that reach the market for the first time, often with a full manufacturer warranty and support. The secondary market is trade in used, refurbished or reconditioned products. It covers sales between private individuals (C2C) and by professional sellers of refurbished equipment (B2C). Research shows that Polish consumers buying consumer electronics are guided mainly by price (70%). Demand for used products is also driven by rising prices of new devices, frequent replacement and the launch of new models.
Show chart data as a table
| Selected product | From a shop (%) | From a private seller (%) |
|---|---|---|
| Smartphone | 50.7 | 49.3 |
| Laptop | 48.6 | 51.4 |
| Desktop computer | 36.2 | 63.8 |
| TV | 40.9 | 59.1 |
| Monitor | 41.2 | 58.8 |
Polish consumers are increasingly choosing to buy used electronic equipment. This applies in particular to larger and more expensive devices (desktop computers, monitors, TVs). Only smartphones maintain a relative balance between the primary and secondary markets.
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Who leads the computer market in Poland and worldwide?
Lenovo leads the computer market, with its market share rising from 25.6% to 26.3% in Q4 2024, while in Poland the dominant brands are Lenovo, HP, Apple, Asus and Acer.
Although most Poles buying electronics are guided primarily by price, technical specifications, brand and current promotions also matter. PC sales are improving for two reasons: 1. People are replacing computers bought in 2020 during the pandemic. 2. Artificial intelligence (AI): Microsoft is promoting its devices by adding the Copilot feature, which gives computers new capabilities.
The global leaders in the computer sector include Lenovo, HP, Dell, Apple and Asus. In components, the leading players are Intel, AMD and Nvidia. In Poland the consumer electronics and computer market is growing fast, and the dominant brands are Lenovo, HP, Apple, Asus and Acer. In gaming hardware, MSI and Razer hold a strong position.
Rising prices of new devices are increasing interest in the secondary market, where used and refurbished equipment is easily available on platforms such as Allegro, OLX or Amazon Renewed. In this segment, B2C trade exceeds C2C trade: it offers attractive prices and guarantees quality and working condition.
Show chart data as a table
| Company | Shipments 4Q2024 (thousand) | Market share 4Q2024 (%) | Shipments 4Q2023 (thousand) | Market share 4Q2023 (%) | Growth 4Q24-4Q23 (%) |
|---|---|---|---|---|---|
| Lenovo | 16,960 | 26.3 | 16,279 | 25.6 | 4.2 |
| HP Inc. | 13,724 | 21.3 | 13,962 | 22.0 | -1.7 |
| Dell | 9,970 | 15.5 | 9,983 | 15.7 | -0.1 |
| Apple | 6,280 | 9.8 | 6,004 | 9.4 | 4.6 |
| ASUS | 4,757 | 7.4 | 4,334 | 6.8 | 9.8 |
Data on computer shipments by the largest manufacturers in Q4 2024 show that Lenovo strengthened its leading position, with shipments up 4.2% and its market share rising from 25.6% to 26.3%. ASUS recorded the largest growth, 9.8% y/y, which raised its market share from 6.8% to 7.4%.
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Source: MarketHub, "Computers and electronics: new and second-hand market analysis", markethub.pl, 03.2025