Strategy workshop with your management board
A strategy workshop is a moderated board meeting that lasts 5 hours or a full day. We hold it before an analysis to decide what to research, or after the report to turn the results into a decision and an action plan with owners and KPIs. The session is led by a MarketHub advisor.
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What is a strategy workshop?
A report does not make decisions. The board does, and different people read the same results differently. In the workshop we go through the results together, sort the options and agree who does what next.
We run the workshop at one of three points. Before the analysis, when the goal and research questions need settling. When choosing between options, such as markets or products. After the report, when the results need to become a plan.
When is a workshop worth organising?
Three types of workshop
We fit the agenda to where your decision stands.
Before the analysis
We agree the goal, questions and scope of the research, so the report answers what the board actually needs.
Choosing between options
We compare options, such as markets or products, against criteria the board sets at the start of the session.
After the report
We turn the results into a strategy and a 12–24 month roadmap with priorities, owners and KPIs.
Sample workshop agenda
This is what a typical day with the board looks like. We agree the order and timing before the session.
- Part 1 · Goal
Goal and vision: what the company wants to achieve and by when
- Part 2 · Model
Business model mapped on a Business Model Canvas
- Part 3 · Data
Research plan or review of the analysis results
- Part 4 · Risks
SWOT analysis and risk map
- Part 5 · Plan
90-day plan with KPIs and next steps
What you get
When the module is part of an in-depth market analysis, industry, scientific and business experts also comment on the results.
Frequently asked questions about the strategy workshop
How long does a strategy workshop last?
5 hours or a full day. The length depends on the number of topics and participants.
Who leads the workshop?
A MarketHub advisor. Before the session the advisor learns about your company, the goal of the workshop and, if it is ready, the market analysis.
Who should attend?
The people who make the decision and will implement it: the board and the heads of the key departments.
Do you only run workshops after a market analysis?
No. A workshop can take place before the analysis to decide what to research, when choosing between options, or after the report when the results need to become a plan.
What comes out of the workshop?
A note with decisions and a 90-day plan with KPIs. After a results workshop, also a strategy document, a board presentation and a 12–24 month roadmap.
Request a quote
Request a quote: Strategy workshop
We send the scope, timeline and price within 72 hours of your enquiry.
Related: In-depth market analysis · Market entry analysis · Case studies
Other modules: Surveys: CAWI and CATI · Focus groups · Expert interviews · Demand model in Excel · Competitive intelligence