Article · 17 May 2021 · 2 min read · Katarzyna Kucia

Innovation in the rodent control industry: case study

A manufacturer considering entering a foreign market with its products approached us. Before making the final decision to internationalise, the client needed to learn about all the main innovations in the rodent control (deratisation) industry and the solutions used by other players.

Client needs

The client, a company operating in the rodent control solutions industry, asked us to carry out market research covering:

Our analysis: innovations in the rodent control industry

As part of our market research, we gathered information on the innovations used in the rodent control market, both in Poland and abroad. For this purpose we used the desk research method. We added a description of market trends linked to technological progress and changing legislation. This allowed us to give the client a full picture of innovation in the rodent control industry.

Using desk research, we also identified the client's direct competitors in the areas the client indicated. After reviewing their offers and activities in depth, we created detailed profiles of these companies. Among other things, we obtained information on the solutions they use, which confirmed that the client's product was unique.

Once all the information on innovations and competitors had been gathered, the next step was an in-depth analysis of this data. This broad approach allowed us to estimate the potential for launching the client's innovative product on a foreign market.

Advantages for the client

* Due to a non-disclosure agreement, we are not allowed to present details of this market analysis in the above case study.