AI adoption market analysis: case study
We prepared another analysis for one of our regular clients. This time we looked at how artificial intelligence supports retail and at global trends in the use of AI.
What was the purpose of the analysis of AI in sales?
The client wanted to verify what artificial intelligence is used for in sales and to learn about current trends in the use of AI in sales worldwide.
1. Verifying what artificial intelligence is used for in sales
2. Learning about current trends in the use of AI in sales worldwide
How was the artificial intelligence market analysis carried out?
The first stage was desk research using, among other things, market reports, primary research results, statistics from industry organisations, press materials and company websites.
Stage one: desk research, the starting point for every analysis and report we prepare. This method gives us access to a wide range of data and information. It is also essential for understanding the basic concepts and the specific features of the market being studied.
The sources of information and data we used in preparing the report included:
What does the report on AI in sales contain?
The report covers global trends and applications of AI in sales, data on the size of both markets, growth forecasts, and the opportunities, barriers and threats in using AI.
Alongside global trends and applications of AI in sales, the report included information such as:
How were attitudes to artificial intelligence in retail researched?
The report included surveys of directors at several hundred of the largest retail companies on implementing AI, as well as research and consumer opinions on its use in sales.
An important part of the report was the results of surveys of directors at several hundred of the largest companies in the retail sector. The survey asked business owners how they felt about implementing artificial intelligence in their companies. Respondents were also asked where they saw AI heading. We also found research and consumer opinions on the use of artificial intelligence in sales, showing how consumers see this technology.
Which national AI policies did the report cover?
Finally, we added a brief overview of national artificial intelligence policies and development plans in Europe, Africa, the United States and Asia.
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