E-commerce market analysis in Europe: case study
We recently carried out an analysis of the sportswear e-commerce market in Europe for one of our clients. The report covered online sales in countries including the Czech Republic, Germany, Belgium, the United Kingdom and Slovakia. It helped the client grow by showing the market leaders' marketing strategies and the potential for entering foreign markets.
What did the client need from the e-commerce market analysis in Europe?
The client wanted to understand the e-commerce market in selected countries, identify the most popular sportswear shops and learn about current trends and marketing strategies in the online channel.
How did we analyse the sportswear e-commerce market in Europe?
Using desk research, we estimated sales value and the potential of online sportswear sales in selected countries, then carried out an in-depth competitor analysis covering finances and marketing.
E-commerce market analysis in Europe
To prepare the report, we used the desk research method. We relied mainly on publicly available sources such as reports, industry articles and statistical data, and presented the results in charts and tables.
The first stage of the project was to draw up a general profile of the e-commerce market for the clothing sector in selected European countries. Among other things, we estimated the value of sales and analysed the potential of online sportswear sales.
The second part was an in-depth competitor analysis. Our aim was to identify the most popular shops selling sportswear and to rank them by the number of website visitors in individual European countries. We also analysed their finances and marketing. This showed us, among other things, which channels each company uses to communicate with customers, what kind of posts it publishes and how active its audience is. By reviewing their websites, we also identified the promotions and marketing tools these companies use.
How did the client benefit from the e-commerce market analysis in Europe?
The client learned the specifics of the e-commerce market in each country analysed, the sportswear distribution leaders, potential partners, popular online promotion strategies and the potential for entering foreign markets.
* Due to a non-disclosure agreement, we are not allowed to present details of this market analysis in the above case study.
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