Make your marketing more effective by learning what customers prefer
A brand often decides which product or service customers choose. Brand awareness research gives you the knowledge to plan effective promotion, build a positive brand image, strengthen brand loyalty, and build a competitive advantage in the market.
What brand awareness research is used for
Brand awareness research provides information you need for many marketing and sales processes:
Assessing how well your marketing and advertising campaigns work helps you plan more effective promotion and choose the most profitable communication channels.
Learning what customers really think about the brand, both positive and negative, and how they see it today lets you react quickly to changes or a potential crisis. It also helps you build the positive image you want and strengthen brand loyalty.
Identifying consumers' buying habits, including where they get information about the brand, helps you strengthen your competitive advantage: you can promote your offer better and respond to changing customer preferences.
What you will learn
Brand awareness research gives you information such as: what consumers expect, what they prefer when buying, what they associate with the brand, how strongly they identify with it, how loyal they are to it, how attractive they find the brand image, how well they know your offer, and how closely the target group follows the brand on social media.
Why MarketHub
Brand awareness research can be very helpful in everyday work on your image and sales. However, to get reliable data and practical recommendations, you need the right skills and tools. When you work with MarketHub, your project is carried out by experts:
with long experience in brand awareness research, who use professional online survey tools, who can find even very hard-to-access information, and who can add data from thousands of information sources in 9 languages.
Spontaneous brand awareness
The percentage of respondents who can name a brand in a given product category without help from the interviewer.
Prompted brand awareness
The percentage of respondents who say they know a brand in a given product category after the interviewer reads out its name.
Top-of-mind awareness
The percentage of respondents who name a specific brand first, without prompting, when asked about a given product category.
We are not afraid of challenges
We work in niche industries, with hard-to-reach data, and on international and complex projects. We carry out market research and analysis for a wide range of sectors, topics, and locations. Brand and competitor questions are now covered by Competitive Intelligence Poland. For a custom survey scope, send us a brief and we will quote it within 72 hours.