SWOT analysis

Optimising strategy and processes by analysing a company and its environment.

What is SWOT analysis?

SWOT analysis is one of the most popular methods for assessing both a company and its environment. It involves collecting and analysing data in the four areas that give it its name:

S: Strengths,

W: Weaknesses,

O: Opportunities for growth and development,

T: Threats to further growth.

To support our clients as fully as possible, at MarketHub we add one more important element to our projects: based on the analysis, we prepare recommendations that are ready to implement.

Where can SWOT analysis be used?

SWOT analysis has an exceptionally wide range of uses. It can be applied to practically any area of a company's operations:

company management and strategy,

processes and operations,

production and logistics,

product and service development,

marketing communications,

sales and distribution channels,

innovation and technology,

investment planning and delivery,

market changes and trends.

How does SWOT analysis help a business grow?

A SWOT analysis establishes the current position of the area under review and identifies the most profitable and least risky directions for further growth. With that knowledge it is easier to write business plans, grant applications and investor documents, and to decide on next steps, such as:

identifying and choosing priority directions for further growth,

creating or changing a growth, marketing or sales strategy,

optimising processes and management methods,

developing business and sales models,

introducing recovery programmes in areas that need change,

adapting operations and the offer to changing market conditions,

identifying the key factors or products that drive the company's growth, then strengthening them as a source of competitive advantage.

What types of SWOT analysis do we carry out?

At MarketHub we use SWOT analysis very often, drawing on it in a wide range of projects across many market segments, both in Poland and internationally. Our extensive experience with this methodology lets us correctly identify strengths and weaknesses as well as opportunities and threats. As a result, we can point to specific, ready-to-implement recommendations that help our clients make better decisions about growing their businesses.

The projects we carry out using SWOT analysis include:

company analysis,

product or service analysis,

market analysis,

sector analysis.

Need an analysis like this?

SWOT is one of the chapters of an in-depth market analysis, alongside PEST, competitor analysis and a forecast. For a quick start, a ready-made Market Scan by MarketHub report is enough.

In-depth market analysis See Market Scan

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