Passenger car market analysis in Poland
We recently completed a project that included a partial analysis of the car market in Poland. This passenger car market analysis for Poland contains the most interesting and important information about the industry.
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See the scan catalogueIn the first month of 2017 the new car market recorded further growth. With sales of more than 41,000 units, it was the best January in 10 years. Demand comes mainly from institutional customers. According to a KPMG report, the largest sales increases were recorded in the small SUV and crossover segment. Among the five manufacturers that together hold 50% of the market, Toyota recorded the largest increase in January 2017. The company sold 30.8% more cars than in the same period of 2016. Volkswagen came second (+30.7%), and Ford took third place with growth of 18.5%. The next places in the top five went to Opel (+15%) and Skoda (+12.9%).
| Brand | Sales growth (%) |
|---|---|
| Toyota | 30.8 |
| Volkswagen | 30.7 |
| Ford | 18.5 |
| Opel | 15 |
| Skoda | 12.9 |
The most popular market segment remains compact models (C segment). Registrations of these models in 2016 grew by 16% to 123.6 thousand units, giving them nearly 30% of the market. Second place once again went to small and medium SUVs (98.4 thousand registrations), with growth of almost 26% compared with the previous year. Next came B-segment cars, with 71 thousand registrations and growth of 7.2%. D-segment cars grew by 20.7%, to 45.8 thousand units. Demand for small minivans rose by 13.5% to 24.3 thousand registrations. Demand for the smallest cars (A segment) fell by 5% to 15 thousand units. Overall, across all sizes, SUVs had a market share of almost 26%. This makes them the second most popular body type, after hatchbacks, which have a 32% share. Estate cars are in third place with a 17.4% share.
| Segment | Registrations 2016 (thousand units) | Change y/y |
|---|---|---|
| C segment (compact) | 123.6 | up 16% |
| Small and medium SUVs | 98.4 | up almost 26% |
| B segment | 71 | up 7.2% |
| D segment | 45.8 | up 20.7% |
| Small minivans | 24.3 | up 13.5% |
| A segment | 15 | down 5% |
| Body type | Market share (%) |
|---|---|
| Hatchback | 32 |
| SUV | almost 26 |
| Estate | 17.4 |
01
What is the best-selling SUV in Poland?
According to data from the SAMAR Automotive Market Research Institute, the Dacia Duster was the best-selling SUV in Poland. The data cover the period from January to 20 April 2017 and rank the most frequently purchased SUVs.
02
What are the trends in the passenger car market in Poland?
Compact SUVs and crossovers are increasingly popular with individual and institutional buyers, and small SUV and crossover sales rose from 78.2 thousand units in 2015 to 98.4 thousand in 2016.
According to analyses by the Polish Automotive Industry Association (PZPM), based on data from the Central Vehicle Register (CEP), 475,935 new passenger cars and light commercial vehicles with a GVW of up to 3.5 tonnes were registered in Poland in 2016. This is an increase of 16.6% on the previous year.
To sum up, in recent years compact SUVs and crossovers have become increasingly popular with both individual buyers and institutional customers. According to a report prepared by KPMG for PZMOT, the largest increases in the Polish market were recorded in the small SUV and crossover segment. Sales rose from 78.2 thousand units in 2015 to 98.4 thousand in 2016.
Global sales of small SUVs are expected to exceed 2 million vehicles over the next two years. These figures come from analyses by LMC Automotive, which believes that the main driver will be leading carmakers such as Volkswagen and KIA expanding their ranges in this segment.
Author: Wioletta Jachym
Sources:
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Source: MarketHub, "Passenger car market analysis in Poland", markethub.pl, 11.2017