Travel insurance market analysis: case study
A company approached MarketHub with an idea: to add a medical assistance service for travellers to the standard travel insurance it offered its customers. To decide whether to invest in expanding its offer, the company needed market data, which our travel insurance market analysis provided.
What travel insurance market data did the client need?
The client wanted to know what the travel insurance market in Poland looks like, who buys travel insurance and with what scope of cover, and what insurance products are available.
To make sure that no other insurer was already offering such an upsell service and that there was demand for it, the company wanted answers to questions such as:
What did the travel insurance market analysis cover?
The report covered the state of the travel insurance market in Poland, distribution and sales channels, data on buyers, insurance products related to medical assistance while travelling, and price simulations of sample policies.
Travel insurance market analysis
We prepared a report for the client on the current state of the travel insurance market in Poland. In addition to a general overview of the market, we discussed insurance distribution and sales channels in detail. We also verified data on who buys travel insurance, when, and with what scope of cover.
A large part of the report was an analysis of insurance products related to medical assistance while travelling. It included information on travel policies, insurance products related to treatment abroad and insurance for foreigners. It also covered private and group health insurance.
As part of the project, we also carried out simulations of the prices and scope of sample travel insurance policies. We analysed the scope and components of travel insurance in detail, with the client's planned upsell service in mind.
In addition, the client received information on apps and other innovative solutions related to medical services that may be useful to tourists while travelling.
Advantages for the client
With detailed information on the travel insurance market and the conclusions from the analysis, the client was able to base decisions on the further development of its offer on reliable data. This minimised the risk of the new investment.
* Due to a non-disclosure agreement, we are not allowed to present details of this market analysis in the above case study.
Need data on your own industry in Poland?
Market Scan by MarketHub offers market reports in PDF, emailed to you within 3 business days after payment.
See Market Scan