Wedding market analysis in Poland
The wedding market analysis shows that this industry is made up of many segments. It includes categories such as hospitality, bridal fashion and wedding consulting and planning, which has been gaining popularity in recent years. Although the number of marriages is not growing fast, experts say that the wedding market is still not fully saturated and there is demand for new subcontractors and suppliers of individual services.
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How is the wedding market in Poland segmented by budget?
The wedding market can be divided into three tiers by the cost of organising a wedding: low-budget weddings (75% of the market), with a budget of up to PLN 50,000; mid-budget weddings (22% of the market), costing PLN 50,000–150,000; and high-budget weddings (3% of the market), with a budget exceeding PLN 150,000.
| Segment | Market share (%) | Wedding budget |
|---|---|---|
| Low-budget weddings | 75 | up to PLN 50,000 |
| Mid-budget weddings | 22 | PLN 50,000–150,000 |
| High-budget weddings | 3 | over PLN 150,000 |
02
How many weddings take place in Poland each year?
In recent years Poland has recorded up to 200,000 marriages a year, while 145,045 marriages were contracted in 2020, 20.9% fewer than in 2019.
In recent years, Poland has recorded up to 200,000 marriages a year. There was a slight upward trend, but in the last two years the number of marriages has dropped significantly, mainly because of pandemic restrictions.
Source: own analysis based on the Local Data Bank (Bank Danych Lokalnych)
In 2020, 145,045 marriages were contracted, 20.9% fewer than in 2019. In the second year of the pandemic, the number of weddings rose to over 168,000, but this is still about 15,000 fewer than in the years before the pandemic. In 2021, wedding experts predicted that the market would grow rapidly the following year and that within one year they would have 2.5 seasons' worth of postponed events to deliver. These predictions are not fully coming true. High inflation is hitting the wedding industry, forcing some couples to cancel their celebrations for financial reasons.
03
How much is the wedding market in Poland worth?
The value of the entire wedding industry is estimated at PLN 7–10 bn a year. The freeze and restrictions on weddings pushed up the prices of wedding services. Inflation of 13.9% (May 2022) is raising wedding costs further. It is estimated that, compared with previous years, all wedding costs in 2022 will rise by 10–15%.
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| Item | Cost |
|---|---|
| Price per plate | PLN 260 to 400 per person |
| Alcohol | PLN 35 to 50 per person |
| Wedding suit | PLN 1,000 to 6,000 |
| Videographer/Photographer | PLN 3,000 to 5,000 |
| Florist services | PLN 2,000 to 10,000 |
| Wedding dress | approx. PLN 3,000 |
Source: own analysis based on money.pl
It is hard to give a single price for a wedding. Couples have many options to choose from, everything depends on their preferences, and prices may vary across Poland's regions. On average, a wedding for 100 guests organised in 2022 will cost from PLN 60,000 to PLN 75,000.
A wedding is not only an expense for the couple. According to calculations by the Polish Association of Wedding Planners (Polskie Stowarzyszenie Wedding Plannerów), newlyweds receive as much as PLN 2.5–3 bn a year in gift envelopes.
| Indicator | Value |
|---|---|
| Value of the wedding industry per year | PLN 7–10 bn |
| Inflation (May 2022) | 13.9% |
| Estimated increase in wedding costs in 2022 | 10–15% |
| Cost of a wedding for 100 guests, 2022 | PLN 60,000 to PLN 75,000 |
| Gift envelope money received by newlyweds per year | PLN 2.5–3 bn |
04
What are the trends in bridal fashion?
Alongside classic white, bridal fashion increasingly features dresses in powder pink, light grey and beige, while renting wedding dresses and buying pre-owned outfits are gaining popularity.
Although classic white is timeless and universal, bridal salons increasingly offer dresses in other shades, such as powder pink, light grey or beige. Colours other than classic black and navy are also entering menswear. Growing awareness of the climate crisis has also affected bridal fashion, and couples take the environment into account when choosing wedding attire. Salons renting out wedding dresses are gaining popularity, and second-hand clothing platforms offer thousands of pre-owned outfits.
05
What were the wedding trends in Poland in 2022?
Wedding trends in 2022 favour minimalism, natural style and simplicity. The restrictions imposed led to changes in the organisation and form of ceremonies. Weddings increasingly take place outdoors, in the mountains, by the sea or in one's own garden. Such weddings gained popularity during the pandemic because they were safer than indoor events. They are also relatively cheaper and quicker to organise than weddings at a traditional venue. Intimate receptions, so-called micro-weddings, to which only the closest family and friends are invited, are becoming increasingly popular. In recent years there has also been a move away from the traditional Saturday or Sunday celebration, with weddings organised on other days of the week. Weddings held on a day other than Saturday can be up to 10% cheaper.
Author: Katarzyna Kucia
Sources:
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Source: MarketHub, "Wedding market analysis in Poland", markethub.pl, 09.2022