Dermocosmetics market analysis in Poland
Our analysis of the dermocosmetics market shows that it is growing strongly and attracting increasing interest. We are seeing a significant rise in market value, and the products are offered in a growing number of places. Consumers receive quality care tailored to their needs. Find out more about this industry from our latest market brief!
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What are dermocosmetics?
Dermocosmetics are cosmetics used to care for problem skin or skin affected by disease. The term has no legal definition. Dermocosmetics are not dermatological medicines and do not cure, but they can support therapy. They help with skin problems such as acne, psoriasis and discolouration. Such cosmetics are hypoallergenic. They undergo numerous tests under the supervision of specialists, which makes them well suited to sensitive skin. Many consumers trust them more than ordinary care products.
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How big is the dermocosmetics market in Poland?
The value of the dermocosmetics market in Poland exceeded PLN 3 bn in 2023. According to available data, the market grew by 13.7% year on year. The European dermocosmetics market reached USD 6.48 bn in 2022. By 2028 its value is expected to reach USD 11.5 bn (CAGR 10%). The growth of this market is driven by consumers' changing attitude towards a healthy lifestyle and by environmental changes that affect skin diseases. Current growth, however, comes less from selling more packs than from higher sales value driven by inflation. In future, price rises will slow down and demand will be driven by consumer behaviour.
| Indicator | Value |
|---|---|
| market value in Poland, 2023 | over PLN 3 bn |
| market growth in Poland (y/y) | 13.7% |
| European market value, 2022 | USD 6.48 bn |
| forecast European market value, 2028 | USD 11.5 bn |
| European market CAGR to 2028 | 10% |
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What is driving demand for dermocosmetics in Poland?
Sales of dermocosmetics are driven by the growing popularity of a healthy lifestyle, an ageing society and technological development that makes personalised care possible.
Dermocosmetics are a relatively premium category of goods. Poles were expected to cut back on care products. However, despite high inflation in 2023, dermocosmetics remained very popular.
Many factors have contributed to increased sales of dermocosmetics in recent years. The first is the growing popularity of a healthy lifestyle. For a growing number of people, the quality of the products they apply to their skin is particularly important. Interest in dermocosmetics is rising because of their tested composition and strict guidelines.
Demographics also favour the growth of the dermocosmetics market. Poland has an ageing society. The likelihood of allergies or other skin problems increases with age.
The World Health Organization estimates that in 2023 as many as 1.8 bn people worldwide suffered from skin conditions. Technological development, including the use of artificial intelligence in healthcare and genetic testing, makes it possible to choose personalised care. At a time when people put health first, this strongly supports market growth.
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What threats does the dermocosmetics market face?
The main threats are strict regulatory requirements, including possible new rules for products containing ingredients previously associated with medicines, and the risk of counterfeit products.
Analysts point to two main challenges that the dermocosmetics industry will face. The first is strict regulatory requirements. Cosmetic products increasingly contain ingredients previously associated with medicines. Ministries and national agencies responsible for regulating the medicine distribution market are showing great interest in the growing popularity of dermocosmetics. They may introduce new regulations that would require manufacturers to meet stricter requirements. At the same time, dermocosmetics that are thoroughly tested and meet the standards enjoy greater consumer trust.
The second threat is the risk of counterfeit products appearing on the market. These are usually cheaper but are not subject to quality checks, so they may cause skin irritation instead of reducing it.
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Where do people prefer to buy dermocosmetics?
Dermocosmetics are bought most often in pharmacies, although between 2016 and 2023 the share of purchases in brick-and-mortar pharmacies fell from 82% to 66% as online sales grew.
Market analysis shows that consumers associate dermocosmetics primarily with pharmacies. Although pharmacies are still where these products are bought most often, between 2016 and 2023 the share of purchases in brick-and-mortar pharmacies fell from 82% to 66%. This decline is linked to the rapid growth of online sales. Online pharmacies are becoming increasingly popular. In addition, drugstores and cosmetics shops are offering an ever wider range of dermocosmetics. This makes it possible to promote these products on a much larger scale.
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Which dermocosmetics brands lead in Poland and globally?
The largest Polish dermocosmetics brands include Dr Irena Eris, Dermedic, L'biotica (Oceanic group), Pharmena, Bioliq and Emolium.
The dominant brands in the global market include:
This text is not a full market analysis and competitor analysis of the kind we carry out for our clients. This publication contains only selected information about the market, which we can explore in more depth on request.
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Source: MarketHub, "Dermocosmetics market analysis in Poland", markethub.pl, 09.2024