The creator of a new medical portal
We compared the 20 largest patient portals. The client received recommendations on content, promotion and ways to monetise the portal.
Read the case study
Our specialism
Market analysis for medical and life sciences
We prepare market analyses for manufacturers and distributors of medical devices, laboratories, pharmaceutical companies and private healthcare providers. We use data from the National Health Fund (NFZ), device registers and hospital tender results.
Questions companies in this industry bring to us
How much do hospitals spend on a given device category? We add up the value of tenders over several years and compare it with NFZ and Statistics Poland data to estimate the size of the market.
Who wins tenders, and at what prices? We identify the winners, their shares and unit prices across successive procedures.
Can the private healthcare market support a new clinic? We research local demand, competing clinics and their price lists.
What are the registration requirements for a device? We describe MDR and IVDR requirements and transition deadlines, and check how they will affect competition in your category.
We have carried out analyses for healthcare companies and institutions. We name clients only with their consent.
See case studies
Market data
The Polish healthcare market in numbers
Most of our projects in this industry start from these figures. Each one comes with its source and year.
PLN 293.6bn
current healthcare expenditure in 2024, 8.1% of GDP
Source: Statistics Poland
PLN 223.4bn
in costs planned for 2026 in the amended NFZ financial plan
Source: Ministry of Health
PLN 33.4bn
in prescription drug sales in 2025, 13.1% more than a year earlier
Source: Statistics Poland
Scope
What we analyse in healthcare
01
Medical devices
Market size in a given category, hospital tenders, distributors and MDR requirements.
02
Laboratories and diagnostics
Number and networks of laboratories, NFZ contracts, reagents and equipment, test prices.
03
Pharmaceuticals
Drug sales, reimbursement, distribution channels, pharmacies and production in Poland.
04
Private healthcare services
Demand for paid services, medical subscriptions and health insurance, competition in the region.
Projects
Projects in this industry
A travel insurer
We described the travel insurance market, sales channels and medical assistance offers, and prepared price simulations. The client saw how its offer compares with the market.
Read the case study
Services
Products for this industry
In-depth market analysis
Market size, tenders and prices, competitors, registration requirements and a 3–5 year forecast. We tailor the scope to a specific decision, such as launching a device or opening a clinic.
10–15 days
Details
Competitor monitoring
Every month we check your competitors: new products and price lists, tenders won, board changes and visibility in Google and AI tools.
Monthly subscription
Details
Market Scan by MarketHub
A PDF market report with commentary from our experts. Some reports you can download right after payment; the rest we email within 3 working days.
PDF instantly or within 3 days
Details
Methodology
Where our medical market data comes from
Public funding: NFZ financial plans and reports, Ministry of Health and Ministry of Finance documents, the Medical Fund.
Public statistics: Statistics Poland (National Health Accounts, drug sales, outpatient care), Eurostat, OECD.
Registration and supervision: URPL (the Polish medicines and devices office), registers of medicinal products and medical devices, EUDAMED, EMA, reimbursement notices.
Public procurement: e-Zamówienia, the Public Procurement Bulletin, Public Procurement Office reports and TED.
Private market and talking to the market: POLMED, MedTech Europe, the Polish Insurance Association, reports of companies listed on the Warsaw Stock Exchange, and interviews with directors of hospitals and laboratories and with distributors. Telephone interviews (CATI) are run by our own team.
Market Scan
Market Scans for this industry
Pharmaceutical market in Poland
See the reportMedical services market in Poland
See the report
Free overviews
Overviews of this market
Aesthetic medicine market in Poland
Read the overviewServices for seniors (silver economy)
Read the overviewPharmaceutical market in Poland
Read the overview
FAQ
Frequently asked questions
Which sources do you use to analyse the medical market?
NFZ, Statistics Poland and URPL data, medical device registers, public tender results and company financial statements. When the project needs it, we also talk to doctors, clinic directors and distributors.
Do you analyse hospital tenders?
Yes. We check who wins tenders in a given category, at what prices and how often hospitals announce them.
Will you assess whether a new clinic would be profitable?
Yes. We research local demand, competing clinics and their prices, and how much patients pay privately for similar services. In 2025 over 5.8 million people had private health insurance, 8.6% more than a year earlier.
Which ready-made reports do you have for this industry?
Market Scan by MarketHub has ready-made reports on the pharmaceutical market and the medical services market in Poland.
Do you take MDR and IVDR requirements into account?
Yes. We check which devices in your category already have MDR certificates and when transition periods end for the rest: 31 December 2027 for class III devices and class IIb implants, and 31 December 2028 for the others. We do not replace a regulatory assessment.
How long does a market analysis in this industry take?
Usually 10 to 15 working days. Analysing several years of tenders or interviewing doctors makes the project longer. We state the timeline in our proposal.
Do you sign non-disclosure agreements?
Yes. At the client’s request we sign a non-disclosure agreement (NDA) before we discuss details. We show client names only with their consent.
Let’s talk about your market
Tell us what decision you are planning: an investment, entering a new market or changing your offer. Within 72 hours we will reply with a proposed scope, timeline and price.
Agnieszka Wolska
+48 601 091 860 · awolska@markethub.pl