Article · 23 March 2020 · 2 min read · Katarzyna Kucia

Analysis of the IT software testing market in Poland: case study

As the second stage of our analysis of the Polish IT software services market, we carried out a competitor analysis for the client.

Software testing market analysis in Poland: case study

Here you can read the first part of the analysis for this client.

What did the client need in the IT software testing market?

To prepare for entering the Polish market, the client needed to identify the key companies testing the specified IT software and develop a market entry and communication strategy.

To prepare for entering the Polish market, the client needed to:

identify the key companies testing the specified IT software;

develop a market entry strategy and plan communication with potential customers.

How was the software testing competitor analysis carried out?

We first identified the competing companies in a database and selected the top players, then reviewed their growth strategies, marketing and communication with customers.

Competitor analysis of the IT software testing market

The first step of the competitor analysis was to identify the competing companies. We built this list as a database and used it to compare the companies and select the top players. Next, we reviewed the top players' growth strategies, marketing and communication with customers. The client received a report with the results of our work, namely:

conclusions and recommendations resulting from the analysis,

profiles of the key companies, describing what each one does in the areas that interest the client.

How did the competitor analysis benefit the client?

The competitor analysis gave the client an understanding of the industry's conditions, an effective market entry strategy and the best ways to communicate with potential customers.

From the competitor analysis, the client gained:

an understanding of the conditions in which the industry is developing and how they affect the planned business;

an effective market entry strategy based on a comparative analysis;

the best ways of communicating with potential customers, identified for the marketing strategy.

Need a similar competitor analysis? We always prepare Competitive Intelligence Poland to order. Contact us and tell us what information about your competitors you need. We will prepare a free quote for the analysis.

* Due to a non-disclosure agreement, we are not allowed to present details of this market analysis in the above case study.

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