Motorcycle market analysis
Our analysis of the motorcycle market shows that motorcycles are very popular and sales keep growing. Interestingly, this is happening even though the automotive industry is going through a crisis that does not seem to affect motorcycles. The best-selling brands include Honda, Yamaha and Junak.
The automotive industry is currently experiencing a huge crisis, and many manufacturers are achieving dismal sales results. The main causes are broken supply chains and the resulting shortages, which significantly slow down production. And yet motorcycle sales are breaking one record after another. Two-wheelers are a great alternative to passenger cars, especially in congested cities. They are also much cheaper than cars. In addition, they need fewer parts, which makes them much easier to produce.
In 2022, motorcycle sales in Poland hit one record after another. In January, 1,211 two-wheelers were sold, of which 856 were motorcycles. For motorcycles alone, this was 100% more than a year earlier. Another record was broken as early as February, when 1,276 units were registered, beating the February 2016 record of 1,117 units. The next record was broken in March, the best month for motorcycle sales on record, with 2,828 two-wheelers sold. That is 605 more than in the same period of 2021. For the rest of the year motorcycle sales also broke records, though not as spectacularly as in March.
| Month of 2022 | Two-wheelers (units) | Notes |
|---|---|---|
| January | 1,211 | of which 856 motorcycles |
| February | 1,276 | previous February record: 1,117 (2016) |
| March | 2,828 | 605 more than in the same period of 2021 |
How big is the global motorcycle market?
Revenue of the global motorcycle industry in 2020 was approx. USD 117 bn. However, following the visible improvement in the market in 2022, Statista Mobility Market Outlook estimates that the industry's revenue will grow to approx. USD 160 bn in 2025.
According to experts, South Asia and the Pacific are the most profitable markets for motorcycle manufacturers, worth approx. USD 27 bn. Within this group, India leads the South Asian market. Because of the high availability of raw materials, advanced production plants and growing demand for motorcycles, double-digit growth is expected there in 2021–2031.
The US market is expected to grow at a CAGR (compound annual growth rate) of 3% to 4% in 2021–2031. In the USA there is high demand for various types of two-wheelers. The country also has many motorcycle clubs for fans of cruiser motorcycles.
| Indicator | Value |
|---|---|
| global motorcycle industry revenue, 2020 | approx. USD 117 bn |
| industry revenue, 2025 (Statista Mobility Market Outlook estimate) | approx. USD 160 bn |
| value of the South Asia and Pacific markets | approx. USD 27 bn |
| US market CAGR, 2021–2031 (forecast) | 3% to 4% |
The vast majority of European motorcycle markets recorded an increase in registrations in 2022. In the United Kingdom, 27,807 two-wheelers were registered (56.4% more than in 2021), in Spain 38,922 units (16.3% more than in 2021), in Germany 54,106 units (30.4% more than in 2021), and in France 45,702 motorcycles (2.3% more than in 2021).
| Country | Registrations (units) | Change vs 2021 |
|---|---|---|
| United Kingdom | 27,807 | +56.4% |
| Spain | 38,922 | +16.3% |
| Germany | 54,106 | +30.4% |
| France | 45,702 | +2.3% |
What are the trends in the motorcycle market in Poland?
Sports motorcycles are losing popularity to adventure bikes, while in Poland electric two-wheelers are growing (14,123 registered in June 2022) and motorcycles of 125 cm³ or less dominate (44.2% of registrations).
The growing motorcycle market shows many trends. One of them is that sports motorcycles are increasingly losing popularity. Their place is being taken by various adventure bikes from brands such as Triumph and Ducati. Manufacturers are also focusing more on handling and control than on engine power. Electric two-wheelers are also becoming increasingly popular: in June 2022, 14,123 of them were registered in Poland. Most of them are electric mopeds, as many as 13,131 units.
And which motorcycles do Poles buy most often? The most popular are motorcycles with an engine capacity of 125 cm³ or less. This segment accounts for as much as 44.2% of all two-wheelers registered this year. This type of motorcycle is popular because riding one only requires a category B driving licence held for at least 3 years. These two-wheelers are also more accessible and cheaper than other types of motorcycles. In second place among the motorcycles most often chosen by Poles are vehicles with an engine capacity exceeding 100 cm³. They account for 16.3% of two-wheelers registered this year.
Author: Agata Lemberska
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