In-depth market analysis
Our in-depth market analysis is a report built around one decision about Poland: whether to enter, invest or launch a product. It covers market size and a three-scenario forecast, customer segments, prices, competitors, distribution and barriers, and ends with recommendations. It usually takes 10–15 working days. We quote within 72 hours. Every report includes comments from industry, scientific and business experts.
Since 2006 · more than 800 projects for more than 200 companies · more than 5,000 data sources
We show client names and logos only with their direct consent. Most of our projects are covered by a confidentiality clause.
Expert commentary in every report
Every in-depth market analysis includes comments from industry, scientific and business experts. They comment on the findings, the forecast and the recommendations, so the report shows the figures and how people who know the Polish market judge them.
When do companies order a market analysis of Poland?
Our clients order an analysis when they face a decision that is hard to reverse and figures from the sales team and the internet are not enough.
Poland is on the shortlist
You are comparing Poland with other CEE markets and need comparable figures: market size, growth, competitors and barriers.
A distributor asks for exclusivity
A Polish distributor wants exclusive rights. Before you sign, you want to know how big the market is and who else could sell your product.
Planning a plant or warehouse
You are considering local production or a distribution centre and need demand by region and a forecast for the coming years.
Sales in Poland below plan
We check whether the whole market is shrinking or you are losing share to competitors, and in which segments.
Investment or acquisition
Before you buy a Polish company, you want to know how big its market is, how fast it grows and where the target company stands.
HQ asks for a business case
Your head office needs figures from Polish sources, not a regional average, to approve the budget.
What is an in-depth market analysis?
An in-depth market analysis is a report that answers the board’s questions before one specific decision: an investment, a product launch or entry into a new market. It shows how much the market is worth today and how much it may be worth in 3–5 years, who buys and on what criteria, what they pay, who sells and with what share, what could block entry and what all this means for your company. The figures come from public statistics, company registers, financial filings and trade data. We check them in interviews with distributors, buyers and industry experts. Every figure has a source, and the forecast has explicit assumptions in three scenarios. MarketHub has been preparing such analyses since 2006, mostly for manufacturers and B2B companies.
Compared with a syndicated report
A syndicated report from IBISWorld or a similar publisher describes a whole sector in the same way for every reader. Our analysis is written for your decision, with your segments, competitors by name, prices and recommendations.
Compared with a survey agency
A survey agency asks customers about their opinions and behaviour. We combine many sources: statistics, registers, company data and expert interviews. A survey can be added as a module.
Compared with a Market Scan
Market Scan is a ready-made PDF report on one market from our catalogue: market size, main players, trends and sources, in 3 working days. The in-depth analysis covers any market and your questions, with interviews, a forecast, a competitor map and recommendations.
Each analysis is built around one decision: whether to enter Poland, with which product and through which channel. Before we collect any data, we agree with you on the questions the report must answer and the figures your board will ask for. So the report covers your niche rather than the national total.
We size the market from Polish public statistics, company registers and financial filings, then check the figures in interviews with industry experts, usually distributors and buyers. Competitors are named: their market shares, prices and margins, the channels they sell through and where they are weak. The 3-year forecast comes in three scenarios, with the assumptions written out so you can see what drives the result.
You receive a report in English with recommendations and an online presentation of the results. If secondary data is not enough, we add a survey or focus groups. Most projects take 10 to 15 days, and we send the scope, price and timeline within 72 hours of our first call.
What makes the Polish market different?
A regional average hides what matters in Poland. In every analysis we look at these factors:
Import share and countries of origin
How much of the market is imported, from which countries and at what unit prices. This shows how strong local producers are.
Certification and standards
Which EU and Polish standards, approvals and labelling rules apply to your product, and how long they take.
Distribution structure
Who controls access to customers: wholesalers, retail chains, industry distributors or online marketplaces such as Allegro.
Public procurement
How much of the demand comes from public tenders (BZP, TED), who wins them and at what prices.
Regional differences
Poland has 16 voivodeships (regions) with different industry structures, incomes and demand. We show the market by region where data allows.
EUR/PLN exchange rate
We give amounts in EUR and PLN and show how the exchange rate affects prices and the forecast.
What does the report contain?
Examples of what the report covers. We agree the scope of each project in the quote, based on the decision the report supports. You can download the full sample table of contents below.
Download a sample in-depth market analysis report
14 pages: the full table of contents we use to build our reports and an excerpt from our report on the fertiliser market in Poland. You will see the executive summary, market size and segments, foreign trade, prices and forecasts, competition and trends. The excerpt is based on public data. Commissioned reports add primary research: CATI interviews, CAWI surveys and expert commentary.
- PDF: full report table of contents
- PDF: 10 pages from our report on the Polish fertiliser market
Enter your work e-mail and company name. We will send you the report link straight away.
Which sources do you use?
These are examples. For each analysis we choose the sources that describe the market in question. We also use other databases, including closed, paid specialist databases.
Statistics Poland (GUS) databases
Eurostat
National Court Register (KRS) and financial filings
Business registers (REGON, CEIDG)
Industry associations and chambers
Public tenders (BZP, TED)
Interviews with distributors, buyers and experts
What you get
Every report is different because we set the scope around your decision. The items below are examples.
In the report:
In what form:
Every report ends with a presentation of the results for your board.
Questions are answered by the analysts who wrote the report. Expert commentary comes in the same document.
How long does it take?
Timings are indicative for a project without a survey. You get the exact schedule in the quote.
- Before you start · freeStep 1 · day 0
We find out which decision you need to make
From you: a 30-minute call or a short e-mail
- Step 2 · within 72 h
You get the scope, price and deadline
From you: a list of questions the report should answer
- From quote approval: 10–15 working daysStep 3 · days 1–8
Desk research, Polish registers and expert interviews
From you: optionally your sales data and one contact person
- Step 4 · days 8–12
Analysis and a forecast in three scenarios
From you: a short call on preliminary results, if you wish
- Step 5 · days 12–15
Report in English and an online presentation of the results
From you: presentation date and list of participants
What does the analysis not cover?
The analysis tells you whether and how to enter. It does not replace these advisers:
Legal advice
Contracts, distribution agreements and regulatory opinions need a law firm.
Tax advice
VAT, customs and corporate tax questions need a tax adviser.
Company registration
You set up a Polish company or branch with a law firm or an accounting firm.
Recruitment
Hiring local sales staff needs a recruitment agency.
Our report lists the questions you should bring to these advisers.
Compared with the alternatives
Not every decision needs an in-depth analysis. This is how the most common options compare:
| Syndicated report | Expert network call | Own desk research | Survey agency | MarketHub analysis | |
|---|---|---|---|---|---|
| Built for your decision | No, same for all readers | Partly, one expert’s view | Yes | Yes, for the survey questions | Yes |
| Polish sources and language | Rarely below national level | Depends on the expert | Hard without Polish | Yes, for the survey | Yes, registers, statistics and interviews in Polish |
| Competitors by name and prices | Sometimes, without prices | Opinions, not data | Usually fragmentary | Usually not | Yes |
| Time | Immediately | Days | Weeks, next to other work | Usually several weeks | 10–15 working days |
| Recommendations | No | Informal | Depends on the team | Survey conclusions | Yes, with an action plan |
Additional modules
We can add elements that answer questions where secondary data falls short. Each one is quoted separately.
Survey: CAWI or CATI
An online or telephone survey of customers or buyers. We run CATI interviews ourselves and large CAWI surveys with a panel partner.
More about the moduleFocus groups (FGI)
A discussion with a group of customers when you want to understand purchase motivations and barriers.
More about the moduleAdditional expert interviews
More interviews with distributors, buyers or specialists when the market is small or unusual.
More about the moduleExtended competitor analysis
Full profiles of selected competitors: financials from the KRS register, offer, prices and channels.
Competitor analysisDemand model in XLSX
A workbook in which you change the assumptions and see the effect on the forecast straight away.
More about the moduleBoard workshop
A session in which we turn the results into a decision and an action plan.
More about the moduleToo much? Not enough?
Start with a ready-made Market Scan report. If you order the in-depth analysis of the same market within 60 days, we deduct the price of the Market Scan from it.
Case studies in your industry
Examples of in-depth market analyses we prepared for manufacturers. Each one supported a specific decision.
Steel structures producer
Demand forecast for steel structures in Poland to 2035: energy, bridges, rail and industrial construction in three scenarios.
Read the case study
Hydraulic components manufacturer
Market size and value, imports and exports, product segments, competitors and trends before a decision to expand the range.
Read the case study
Safety net manufacturer
The European safety net market, competitors and machine suppliers. The analysis supported an investment in new machinery.
Read the case study
High-capacity heat pump manufacturer
Market value and size, buyers and decision makers, competitor prices and products, and legal requirements.
Read the case studySee also: a comparison of corporate car sharing apps and market entry reports on Turkey for three footwear manufacturers. More projects are in our case studies, and free data summaries in market reviews.
Who will work on your project
Our analysts prepare the research. You have one contact person throughout the project.
Patrycja Hrabiec-Hojda
Founded Infobrokerska in 2006, one of the first information brokerage firms in Poland, which grew into MarketHub. Has led analytical projects for 20 years and runs training in open-source intelligence (OSINT). Co-authored the professional standards for information brokers for the Polish Ministry of Labour.
Dr Łukasz Brzeziński
PhD in economics. Prepares advanced market reports and analyses. Assesses market potential, writes business plans and values technologies, patents and know-how.
Katarzyna Kucia
Prepares market analyses and reports, develops analytical materials and carries out desk research, including in scientific sources. Writes MarketHub market reviews and articles for the Rynek Informacji portal.
Questions about market analysis in Poland
About the service
What is an in-depth market analysis?
A report built around one decision about Poland, such as entering the market, investing or launching a product. It covers market size and a three-scenario forecast, customer segments, prices, competitors, distribution, barriers and recommendations. It usually takes 10–15 working days.
What is the expert commentary in your reports?
Opinions from industry, scientific and business experts we choose for the topic of the project. The expert explains what is behind the figures, checks the estimates and conclusions, and says what they may mean for your decision. The commentary is part of every paid MarketHub report.
How is it different from an IBISWorld-type report?
A syndicated report describes a sector in the same way for every reader and rarely goes below the national total. We write the analysis for your decision, with your segments, competitors by name, prices and recommendations, from Polish sources.
Which industries do you cover?
Most often manufacturing (metals, automotive components, chemicals and materials), IT, medical devices and life science, and the public sector. We analyse the Polish market and foreign markets, mainly in the EU.
Can you compare Poland with other CEE markets?
Yes. We can add other EU markets, including Central and Eastern European countries, to the same analysis. Each additional country extends the timeline. We set this out in the quote.
Data and method
Where does your data come from?
From more than 5,000 sources, including Statistics Poland (GUS), Eurostat, the National Court Register (KRS), business registers, industry associations and public tenders. These are examples: we also use closed, paid specialist databases. Every figure in the report has a source.
How do you estimate market size in Poland?
With at least two methods: top-down (production plus imports minus exports) and bottom-up (revenues of companies in the market, or number of buyers times consumption). We check the results in interviews with industry experts.
What if there is no public data on our market?
Then we estimate the market bottom-up, from company data, the number of buyers and interviews with distributors and buyers. If that is not enough, we propose a survey module. We tell you this in the quote, before we start.
Do you interview Polish buyers and distributors?
Yes. Our analysts interview distributors, buyers and industry experts in Polish. We do not tell interviewees who the analysis is for.
Can you add a survey?
Yes, as a primary research module (CAWI, CATI, FGI). We run CATI telephone surveys in-house and large CAWI surveys through a partner's online panel, and we quote the module separately.
Result
What do I receive?
A report in English (PDF) with charts and recommendations, a one-page executive summary, an XLSX file with source data and forecast assumptions, and an online presentation of the results.
Can I see a sample report?
Yes. You can download a sample table of contents and 10 pages of an anonymised report on this page.
Who owns the report?
A report prepared to order is for your use. The terms of use, for example publishing excerpts, are set out in the contract.
Time and price
How long does it take?
Usually 10–15 working days from accepting the quote. A survey, several countries or a market without public data extend the timeline.
How quickly do I get a quote?
Within 72 hours of your enquiry we send the scope, price and deadline. The quote is free and non-binding.
What does the price depend on?
On the number of markets and segments, the number of interviews, whether a survey is needed, and the deadline.
Do you quote in EUR?
Tell us your preferred currency in the enquiry. We confirm the currency and invoicing terms in the quote.
Can we start smaller?
Start with a ready-made report in Market Scan by MarketHub. If you order the full analysis within 60 days, we deduct the report's price from it.
Request a quote for an in-depth market analysis
Request a quote: In-depth market analysis
We send the scope, timeline and price within 72 hours of your enquiry.
Related: Market entry strategy · Competitor analysis · Market reviews · Case studies