Guides

5 reasons why it is worth investing in market analysis
Guides

5 reasons why it is worth investing in market analysis

Companies today operate in an extremely changeable market environment. Recently there has been much talk not only of widespread and continuous change, but also of much deeper disruption, which significantly alters the existing order and the way business is done.

Information, a driver of business growth. How to use it?
Guides

Information, a driver of business growth. How to use it?

Business is constantly changing, and the days when success depended only on access to enough money are gone. Today, information is core business capital and a resource often of immense value. Selecting it skilfully matters all the more because too much data can be overwhelming.

Market analysis, the key to business success
Guides

Market analysis, the key to business success

At work we are often so busy with hundreds of urgent and important projects that we have no time for what should underpin every business action and decision: the data provided by market analysis, competitor analysis and business research.

How to find and establish foreign business contacts
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How to find and establish foreign business contacts

Building contacts with foreign trading partners is the basic way to reach potential buyers of goods or services abroad. But what can you do when industry events move into the digital world and the benefits of networking shrink almost to zero? How do you find foreign business contacts?

Go To Brand advisory service: how to obtain funding for market analysis
Guides

Go To Brand advisory service: how to obtain funding for market analysis

At the beginning of January, the Polish Agency for Enterprise Development (PARP) announced another edition of the Go to Brand competition. The competition offers funding for the international promotion of projects, brands and products. The funding can be used, among other things, for an advisory service that shows how to effectively promote your company

EU funding for market analysis and research
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EU funding for market analysis and research

If you run an SME based in the Małopolskie province, you can now obtain funding for market analysis and research under the “Małopolska Development Vouchers Plus” (Małopolskie Bony Rozwojowe Plus) programme. Businesses from other provinces can also obtain funding for advisory services.

Using OSINT in business
Guides

Using OSINT in business

OSINT (open-source intelligence) means intelligence gathered from public sources. In practice, you use publicly available sources to obtain data and information. It can serve various purposes and use more or less advanced tools. OSINT can be used in business, and sometimes it is even necessary.

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