Blog: Polish market insights and case studies

Metallurgical industry analysis in Poland

Market briefs / May 31, 2021

Our analysis of the metallurgical market shows that this sector has a long tradition in Poland. It is overwhelmingly a private market (approx. 97% of companies) and is based on the production and processing of steel. According to World Steel Association forecasts, demand for steel will rise by 50% by 2050. However, changes in the business and legal environment have made steel production in the EU unprofitable, which is pushing metallurgical production out of the EU.

Case studies

Innovation in the rodent control industry: case study

Case studies / May 17, 2021

A manufacturer considering entering a foreign market with its products approached us. Before making the final decision to internationalise, the client needed to learn about all the main innovations in the rodent control (deratisation) industry and the solutions used by other players.

Market briefs

Laboratory services market analysis in Poland

Market briefs / April 12, 2021

The analysis of the laboratory services market in Poland showed that the industry will grow in the long term. The number of medical diagnostic laboratories in Poland is rising. Private laboratories make up 60% of analytical laboratories. Outsourcing, where an external laboratory performs all or some of the tests, is becoming increasingly common.

Case studies

Household wastewater treatment systems market: case study

Case studies / February 28, 2021

We recently analysed the market for home wastewater treatment plants in Poland and other European countries. The main aim was to understand innovation in this market and the number of home treatment plants installed, and to identify products similar to those offered by our client.

Case studies

E-commerce market analysis in Europe: case study

Case studies / February 4, 2021

We recently carried out an analysis of the sportswear e-commerce market in Europe for one of our clients. The report covered online sales in countries including the Czech Republic, Germany, Belgium, the United Kingdom and Slovakia. It helped the client grow by showing the market leaders’ marketing strategies and the potential for entering foreign markets.

Guides

How to find and establish foreign business contacts

Guides / August 18, 2020

Building contacts with foreign trading partners is the basic way to reach potential buyers of goods or services abroad. But what can you do when industry events move into the digital world and the benefits of networking shrink almost to zero? How do you find foreign business contacts?

Guides

Go To Brand advisory service: how to obtain funding for market analysis

Guides / July 10, 2020

At the beginning of January, the Polish Agency for Enterprise Development (PARP) announced another edition of the Go to Brand competition. The competition offers funding for the international promotion of projects, brands and products. The funding can be used, among other things, for an advisory service that shows how to effectively promote your company

News

CSR report: Polish business helps businesses and medics in the Covid pandemic

News / May 22, 2020

April was not an easy month for entrepreneurs, but they still managed to donate more than PLN 60 million to the health service. The second part of the report summarising corporate social responsibility during the coronavirus pandemic has just been published.

Guides

EU funding for market analysis and research

Guides / April 20, 2020

If you run an SME based in the Małopolskie province, you can now obtain funding for market analysis and research under the “Małopolska Development Vouchers Plus” (Małopolskie Bony Rozwojowe Plus) programme. Businesses from other provinces can also obtain funding for advisory services.

News

CSR report: Polish companies donated more than PLN 100 m to the fight against Covid-19

News / April 14, 2020

In March, Polish businesses donated more than PLN 100 m in cash or by bank transfer to the fight against the coronavirus. On top of this comes in-kind help, including food and equipment. A report summarising corporate social responsibility in Poland during the crisis has just been published.