Software services market analysis in Poland: case study
For a foreign client preparing for international expansion, we carried out a detailed analysis of its potential to enter the Polish market for IT software testing services.
For a foreign client preparing for international expansion, we carried out a detailed analysis of its potential to enter the Polish market for IT software testing services.
As the second stage of our analysis of the Polish IT software services market, we carried out a competitor analysis for the client.
OSINT (open-source intelligence) means intelligence gathered from public sources. In practice, you use publicly available sources to obtain data and information. It can serve various purposes and use more or less advanced tools. OSINT can be used in business, and sometimes it is even necessary.
More than 12 years of experience in information retrieval, and years spent training staff at public institutions and private companies, have shown us how much still needs to be done to build digital and information skills.
Entering a new market is an operation that carries considerable risk. Many aspects of the new market have to be considered well in advance. The entry process can take so long that favourable economic conditions or public sentiment may change dramatically.
We prepared another analysis for one of our regular clients. This time we looked at how artificial intelligence supports retail and at global trends in the use of AI.
When carrying out projects for our clients we use a wide variety of information and data sources. Sometimes we also generate the data ourselves through primary research. Here is an example of one such project: an analysis of the fitness market in a Polish city.
Information brokerage projects vary, but they have one thing in common. To carry them out, we always use open sources of information. Open means legal and available to everyone. Besides identifying these sources, the ability to analyse them is also important. To show how we work, we have described one of our projects. This time our task was a success factor analysis.
A press digest or, if you prefer, internet monitoring, is particularly useful for anyone who needs to keep their finger on the pulse, does not have time to dig through the internet and newspapers and has had enough of information noise.
We recently completed a project that included a partial analysis of the car market in Poland. This passenger car market analysis for Poland contains the most interesting and important information about the industry.