Market briefs

Pharmaceutical market analysis in Poland
Market briefs

Pharmaceutical market analysis in Poland

The pharmaceutical industry is one of the most strategic sectors in Poland and is regarded as one of the most innovative. Our pharmaceutical market analysis shows that more than 2,000 pharmacies have closed in Poland since 2018. Find out more about the pharmaceutical market in the MarketHub market brief.

EU window manufacturing market analysis
Market briefs

EU window manufacturing market analysis

Poland leads the European window market. This is linked to investment in new production technologies and to competitive prices for buyers in the West. The window market analysis shows that Western companies are locating their production in Poland.

Dermocosmetics market analysis in Poland
Market briefs

Dermocosmetics market analysis in Poland

Our analysis of the dermocosmetics market shows that it is growing strongly and attracting increasing interest. Market value is rising significantly and the products are available in more and more places. Consumers receive quality care tailored to their needs. Find out more from our latest market brief.

E-sports market analysis
Market briefs

E-sports market analysis

E-sports are professional video game competitions. Each discipline is a specific game that allows single-player or multiplayer competition. Our e-sports market analysis shows that the most popular games have a large community and relatively low barriers to entry but are difficult to master at a high level.

Clothing market analysis
Market briefs

Clothing market analysis

The clothing market analysis showed that European clothing exports are growing, with Poland standing out for its rapid growth. The Polish market is one of the largest in Central and Eastern Europe. Find out more about the Polish and European markets from our market brief!

EU honey market analysis
Market briefs

EU honey market analysis

Our honey market analysis shows that the European Union is the world’s second-largest honey producer, after China. In 2023, EU countries imported 163,700 tonnes of natural honey from outside the Union, worth EUR 359.3 million. Find out more about the honey market in our brief!

VR market analysis
Market briefs

VR market analysis

VR (virtual reality) is a technology that creates an artificial image of reality. It combines dedicated software and hardware. This VR market analysis shows what the global market looks like, what the technology is used for today and how the market is forecast to develop.

FMCG market analysis
Market briefs

FMCG market analysis

The FMCG market (fast-moving consumer goods) covers products that are bought regularly to meet basic needs. These products mainly include food, beverages, cosmetics, cleaning products, alcohol and tobacco products.

Industrial construction market analysis in Poland
Market briefs

Industrial construction market analysis in Poland

The industrial construction market is mainly about building and modernising production and warehouse halls, as well as energy facilities. Our analysis shows that this type of construction often uses unusual architectural and building technologies because of the specific way the facilities are used.

Publishing market analysis
Market briefs

Publishing market analysis

The publishing market analysis showed that in 2022 Polish publishers released more than 32,000 books, 5% fewer than in 2021. In 2023, 50% of women and 36% of men read at least one book. By comparison, in the previous year 42% of women and 26% of men read at least one book.

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