Market briefs

According to Eurostat data, Poland and Spain each produced 3.7 bn litres of beer in 2021, i.e. 11% of total European Union production each. This puts Poland in second place, right behind Germany.

Our analysis of the HoReCa market in Poland showed that in 2021 it was worth PLN 25.9 bn, i.e. PLN 3.2 bn more than in 2020. The leaders of the hotel market are, in order, Accor, Polski Holding Hotelowy Group and Hilton. In the food service industry, the most popular restaurants are those serving European, Polish and Italian cuisine.

The following analysis of the bicycle market in Poland covers production and exports, as well as consumer trends and changes in infrastructure. Find out more about the bicycle market!

The butter market analysis showed that butter has been one of the products with the steepest price increases recently. The average price of a kilogram of fresh butter with a fat content of about 82.5% was PLN 22.20 in 2021. Find out about the current situation in this market.

Demographics and the second-hand trade are currently the biggest challenges facing the children’s products industry in Poland. Our analysis showed that the industry’s value fell by 2.3% compared with the previous year.

The food industry is currently facing many difficulties, such as rising inflation, uncertain supply chains and ever higher production costs. Despite these problems, our analysis forecasts further stable growth of the chocolate products market of as much as 5–6% a year.

The packaging industry is one of the largest and fastest-growing industries in the world. Because its products are used mainly in consumer goods, the market is closely linked to the pace of economic development, population growth and consumer spending.

The wedding market analysis shows that this industry is made up of many segments. It includes categories such as hospitality, bridal fashion and wedding consulting and planning, which has been gaining popularity in recent years. Although the number of marriages is not growing fast, experts say that the wedding market is still not fully saturated and there is demand for new subcontractors and suppliers of individual services.

Porcelain is a staple on tables around the world. Known for its durability, versatility and elegance, “white gold” has gained considerably in importance in recent years. Its eco-friendliness and aesthetics match current customer tastes in tableware.

The biotechnology market analysis shows that the field is regarded as the future of medicine and a major direction for the life science industry. In Poland, too, the number of companies, start-ups and research projects in this field is growing, which steadily increases the value of the market. The biotechnology market in Poland is still considered relatively young and is growing very fast.