VR (virtual reality) is a technology that creates an artificial image of reality. It combines dedicated software and hardware. This VR market analysis shows what the global market looks like, what the technology is used for today and how the market is forecast to develop.
The FMCG market (fast-moving consumer goods) covers products that are bought regularly to meet basic needs. These products mainly include food, beverages, cosmetics, cleaning products, alcohol and tobacco products.
The industrial construction market is mainly about building and modernising production and warehouse halls, as well as energy facilities. Our analysis shows that this type of construction often uses unusual architectural and building technologies because of the specific way the facilities are used.
The publishing market analysis showed that in 2022 Polish publishers released more than 32,000 books, 5% fewer than in 2021. In 2023, 50% of women and 36% of men read at least one book. By comparison, in the previous year 42% of women and 26% of men read at least one book.
The video game market in Poland is marked by rapid growth and innovation. This is supported by the strong tradition of the local games industry and the global recognition of Polish productions. In the coming years, the market is likely to see intensive innovation, development and expansion, with ever greater emphasis on diverse gaming experiences and new ways for players worldwide to interact with games.
Exploitation of the environment leads to irreversible changes and has become a global challenge. Responses include a variety of sustainable development strategies that balance progress with the protection of resources. Initiatives, including international cooperation, regulation and financial support, aim to encourage environmentally friendly attitudes and develop green infrastructure. This analysis of the ecology and renewable energy market outlines the current conditions and trends in this area in Poland and other European countries.
Non-alcoholic beverages cover a wide range of products, such as fruit and vegetable juices, bottled water, carbonated and energy drinks, and hot drinks. Under Polish law, these are drinks that contain no more than 0.5% ethanol. Learn more about the non-alcoholic beverages market from our brief.
The mobile app market is a fast-moving area of the global digital economy. Our market analysis showed that the industry is growing rapidly and changing constantly. Find out more about the mobile app market from our brief!
The dietary and organic food market in Poland is growing extremely fast. In recent years interest in organic food has risen significantly, resulting in numerous initiatives and events on the subject. This clearly reflects changing consumer preferences.
The development of the construction materials market is linked to the overall development of the construction industry. Rising infrastructure spending and growing demand for housing have driven growth in the global construction industry in recent years, especially in emerging markets. Find out more from our brief.
